Intent-first audience building
We combine Google's search intent data with Meta's behavioural targeting to reach patients who are actively researching cosmetic dentistry — not just people who happen to live near your practice.
New patients who want veneers, implants, and Invisalign — not just cleanings
We run Meta, Google, and TikTok Ad campaigns for dental practices ready to grow their cosmetic and restorative case load. Qualified patients, predictable volume, and a booking funnel that does the heavy lifting.
Trusted by leading companies to grow their business
Real Results
Results that speak for themselves — and send clients our way
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
See what a dental practice campaign looks like.
Share a few details and a senior strategist will walk you through exactly what we'd run for your practice — within 24 hours.
- 30-minute call with a senior dental marketing strategist
- Campaign breakdown tailored to your treatment mix
- Honest assessment of your current patient acquisition
01 / What We Do
Three campaign types built for high-value dental cases.
High-Value Treatment Targeting
We build Meta, Google, and TikTok campaigns around your highest-revenue treatments — implants, full-arch reconstructions, porcelain veneers, and Invisalign. Audiences are built on income, intent signals, and in-market behaviour, not broad demographic guesses.
Before & After Creative That Converts
Cosmetic dental patients make emotional decisions. We produce ad creative — copy, imagery, and video frameworks — built around transformation and trust. The kind of creative that stops a scroll and convinces someone to book a consultation.
Patient Booking Funnels
Clicks don't pay your overhead — booked consultations do. We build and optimise landing pages and lead funnels that qualify patients before they reach your front desk, so your team only speaks to people who are genuinely ready to move forward.
The Real Opportunity
Cleanings keep the lights on. Cosmetic and restorative cases build the practice.
A single full-arch implant case generates $20,000 to $40,000 in revenue. A complete smile makeover — veneers, whitening, alignment — can run $15,000 or more. Yet most dental marketing budgets are still aimed at acquiring the same $200 cleaning patients as the practice down the street.
The practices growing fastest are the ones who have figured out how to reach patients already planning a major investment in their smile — people who have been saving, researching, and comparing practices for months. That's the patient we know how to find, and that's who we put in front of you.
The Shift That Changes Everything
One implant patient pays for three months of ads.
- Target patients by income and intent, not just location
- Filter out price-sensitive leads before they reach your team
- Scale spend only when cost-per-consultation is proven
Within three months of working with Slash, our implant consultation bookings had doubled. The quality of patients coming through was completely different — people who had already done their research, knew what they wanted, and were ready to commit. It changed the economics of our whole practice.
— Founder, Cosmetic Dentistry Practice
02 / Our Approach
What makes our dental campaigns different.
Treatment-specific landing pages
Every campaign drives to a dedicated page built for that treatment — implants, veneers, or Invisalign. Not a generic homepage. Specific messaging, specific proof, and a form that qualifies before the call.
Qualifying copy that filters leads
We write ad copy that signals price range and commitment level. The right patient self-selects in. The tyre-kicker self-selects out. Your team's time stays reserved for real consultations.
What you won't get
- Generic "new patient special" offers
- Stock photography of people pointing at teeth
- Campaigns that optimise for clicks instead of consultations
- Vanity metrics dressed up as results
03 / Results
What dental practices see when we run their ads.
Multi-Location Cosmetic Dental Group
312 qualified implant and veneer consultation requests in 90 days across three locations. Cost per booked consultation held at $38 — against an average case value of $18,000.
312
qualified cosmetic consultations in 90 days
Solo Cosmetic Dentist — Invisalign Provider
Invisalign case starts increased by 74% in six months through targeted Meta campaigns. The practice added a second chair purely to handle the additional volume.
74%
increase in Invisalign case starts
04 / The Process
From strategy call to fully booked consultations
Practice Audit
We review your current patient acquisition, treatment mix, average case value, and what's been tried before. No assumptions — we start from your actual numbers.
Campaign Strategy
We build a treatment-specific strategy for Meta, Google, and TikTok — including audiences, ad creative direction, landing page structure, and the funnel that will qualify patients before they call.
Launch & Optimise
Campaigns go live within 10 business days. We test creative, refine audiences, and optimise bids weekly — scaling what works, cutting what doesn't.
Consistent Patient Flow
You receive qualified patient inquiries on a predictable schedule. Monthly reporting covers consultations booked, cost per lead, and treatment revenue attributed to ads.
05 / Questions
Common questions from dental practices.
How quickly will we see patient inquiries?
Most practices see their first qualified inquiries within the first two weeks of campaign launch. Volume and cost-per-lead stabilise over the first 30 to 60 days as we optimise based on real data.
Do you work with practices that don't run ads yet?
Yes. Many of our best results have come from practices starting from zero. We handle account setup, pixel installation, and full campaign build. You don't need prior ad experience.
What treatments generate the best return?
Dental implants and All-on-4 cases consistently deliver the highest ROAS because the revenue per patient is so high. Porcelain veneers and Invisalign are close behind and tend to generate higher lead volume.
How do you handle lead quality?
Our landing pages include qualifying questions — budget awareness, treatment interest, timeline — so your team only speaks to patients who are genuinely considering a significant investment. We monitor show rate and adjust targeting if quality dips.
What's the minimum ad budget you recommend?
We typically recommend a minimum of $5,000 per month in ad spend for a single-location practice. For multi-location groups or practices targeting implants specifically, $10,000 to $15,000 per month gives the data volume needed to optimise effectively.
Ready to attract more high-value dental patients?
Book a free strategy session. We'll show you exactly what a campaign for your practice would look like — no pitch decks, no fluff.