Meta, Google, and TikTok Ads built specifically for plastic surgeons — procedure-level campaigns that attract patients who arrive at consultation already decided on quality, surgeon, and price.
Trusted by leading companies to grow their business
Plastic surgery economics are unforgiving — high-ticket procedures, long decision cycles, strict platform policies. The campaigns we run aren't built from off-the-shelf playbooks; they're the product of years of testing across premium aesthetic surgeons, with creative and funnel architecture refined to hold up under platform scrutiny while still converting at scale.
More than 60% of our new clients come from referrals — surgeons who saw a peer's calendar fill up and wanted the same.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
Tell us about your practice and a senior strategist will reach out within 24 hours with a procedure-by-procedure campaign plan built for your market and your case mix.
What We Do
Rhinoplasty patients, breast augmentation patients, and body contouring patients are three different audiences with three different decision frameworks. We build separate campaigns for each — dedicated audiences, dedicated creative, dedicated landing pages — so every consultation request arrives pre-qualified for the right procedure.
We build audiences across Meta, Google, and TikTok that reach adults in your market with the income, lifestyle, and intent signals consistent with self-pay surgical patients. No insurance-driven inquiries, no financing-only window shoppers — patients with the means and the resolve to move forward.
Plastic surgery faces the strictest medical advertising rules on every platform. We build creative that performs within those rules — surgeon authority, patient experience, educational framing — without leaning on the before-and-after imagery that triggers account suspensions. Campaigns that scale and stay live.
The Real Problem
Generic plastic surgery campaigns flood the front desk with consultation requests, then the front desk spends weeks discovering that most of them aren't qualified — they're price-shopping, financing-dependent, or chasing a procedure their anatomy isn't suited for. By the time a real patient comes through, the consultation calendar is already half-burned on inquiries that were never going to close.
The patient who books a $15,000 rhinoplasty isn't comparing your $99 consult fee to the surgeon down the block. She's spent three months reading reviews, watching surgeon interviews, and quietly comparing technique philosophies. By the time she fills out a form, she's already chosen the surgeon — she just wants to confirm she was right. Our campaigns are built to be the first thing she sees, the second, and the third.
The Volume Trap
High-volume consultation campaigns look good on the dashboard and feel terrible at the practice. Front desk burnout, surgeon time wasted, conversion rates that quietly collapse the more leads you generate.
We had been running ads with two different agencies before Slash. Same problem with both — high lead volume, low surgical conversion, my front desk drowning in tire-kickers. Within four months Slash had us at 18 self-pay surgeries a month from paid alone, and the consultations actually showed up ready to schedule. The economics finally made sense.
— Board-Certified Plastic Surgeon, Solo Practice
Our Approach
We build long-cycle nurture funnels that meet the patient at every stage of a 3–6 month decision — first impression, research, comparison, consultation. By the time she fills out the form, she has read your bio, watched your procedure videos, and chosen you. The consult is a confirmation, not a sales pitch.
Patients choose a surgeon, not a clinic. Our creative leads with you — your training, your specialty, your aesthetic philosophy, your patient outcomes. We treat the surgeon as the brand, because that's what serious patients are evaluating when they pick the practice that will operate on them.
We report on consultations booked, surgeries closed, and revenue produced — not impressions or form fills. Every weekly optimization is made against what actually pays the bills: scheduled procedures with deposits down.
What you won't get
Results
Solo Plastic Surgeon — Beverly Hills, CA
Procedure-level campaigns across Meta and Google for rhinoplasty, breast augmentation, and facelift. Within 5 months, monthly self-pay surgeries rose from 6 to 18, with average procedure ticket of $14,200. Ad accounts stayed clean — zero policy strikes through 18 months of scaling.
Multi-Surgeon Aesthetic Practice — New York, NY
Replaced an agency running generic "plastic surgery" campaigns with procedure-specific funnels routed to the right surgeon by case fit. Cost per qualified consultation dropped 62%, and consultation-to-surgery conversion rose from 14% to 38% — same lead spend, more than double the booked surgeries.
The Process
We map your top revenue procedures, your case mix preferences, your competitive landscape, and your ad account compliance posture before any creative is built.
Procedure-level campaigns across Meta, Google, and TikTok. Each procedure gets its own audience, creative, landing page, and nurture sequence calibrated to a 3–6 month decision cycle.
Campaigns go live with weekly performance reviews. We watch consultation quality, not just lead volume — testing audiences, creative angles, and funnel steps against scheduled surgeries, not form fills.
Within 90–120 days, you have a steady stream of self-pay consultations, weighted toward your highest-revenue procedures, arriving at the office already aligned with your positioning.
Common Questions
Most plastic surgery clients start with $8,000–$20,000 per month in ad spend. At that level, you should expect 18–30 qualified consultation requests per month, weighted toward your highest-revenue procedures. We don't work with budgets under $5,000/month — high-ticket surgical funnels need enough data volume to optimize properly, and below that we can't deliver results we're proud of.
Both. For solo surgeons, we build campaigns around the surgeon's personal credentials, training, and aesthetic philosophy — patients choosing a surgeon for a face or body procedure are choosing a person, not a clinic. For multi-surgeon practices, we structure campaigns by procedure and route inquiries to the right surgeon based on case fit. Either way, the patient sees a coherent brand and the front desk receives pre-qualified leads.
Yes. Plastic surgery has some of the strictest ad policy restrictions on Meta, Google, and TikTok — before-and-after imagery, body-focused creative, and outcome claims are all heavily scrutinized. We build creative that performs within those rules: surgeon authority, patient experience, consultation framing, and educational content rather than transformation imagery. We also handle account-level compliance so you don't lose ad accounts to policy strikes.
We build separate campaigns for each of your top revenue procedures — rhinoplasty, breast augmentation, body contouring, facelift, and so on. Each has its own audience, its own creative, its own landing page, and its own conversion path. Generic "plastic surgery" campaigns attract unqualified inquiries across every procedure; procedure-specific campaigns attract patients who already know what they want and are ready to consult.
First qualified consultation requests typically come in within 3–4 weeks of launch. Plastic surgery has a longer research and decision cycle than most categories — patients often spend 2–6 months from first ad impression to scheduled consultation. Campaigns reach steady-state performance around 90–120 days as we accumulate enough conversion data to optimize each procedure-level funnel independently.
We work on a month-to-month basis after an initial 90-day onboarding period. The first 90 days are needed to build procedure-specific campaigns, gather conversion data across a longer decision cycle, and optimize properly. After that, you're not locked in. We keep surgeons by delivering qualified consultations, not by contract terms.
Most agencies running plastic surgery campaigns treat them like med spa campaigns — same playbook, same targeting, same creative templates. The economics are completely different. A med spa patient is a $400 ticket; a rhinoplasty patient is a $15,000 ticket with a six-month decision window. That requires a different funnel, a different attribution model, and different creative. We build for the longer cycle and the higher stakes — and we work with one surgeon per metro so your campaigns aren't competing with another client's.
Book a free strategy session. We'll show you exactly what a procedure-level campaign for your practice looks like — no pitch decks, no fluff.