Slash runs Meta, Google, and TikTok Ad campaigns that put your portfolio in front of affluent homeowners who are actively planning a project and ready to invest in the right designer.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
Fill out the form and a senior strategist will reach out within 24 hours. No pitch decks — just a direct conversation about your studio and your goals.
What We Do
We use Meta's income tier data, luxury lifestyle behavioural signals, property ownership filters, and life-event triggers — new home purchase, major renovation, newly built property — to build audiences that map precisely to your ideal client profile.
Your photography does the heavy lifting. We curate and sequence your strongest project imagery into Meta campaigns paired with copy that attracts clients who respond to quality — and pre-qualifies out the ones who don't.
Our landing pages establish the value of your initial consultation from the first click. By the time a prospect reaches your contact form, they already understand your process, your fees, and what to expect — so the consultation itself is a formality, not a pitch.
The Real Problem
Interior designers face a discovery problem, not a talent problem. Your portfolio is strong. Your process is refined. But Instagram builds audiences of people who admire your work — not clients who are planning a $75,000 living room. Houzz drives inquiries from homeowners expecting flat-pack prices for bespoke service. The affluent clients who are actively planning a full home redesign or a high-budget primary suite are out there. They're just not finding you through organic channels fast enough.
Paid advertising changes the equation. Instead of waiting to be discovered, you appear exactly where your ideal clients are — when they are in research mode, not just browsing for inspiration. Meta, Google, and TikTok Ads let us target by income tier, property ownership, life events, and luxury lifestyle signals so your campaigns reach the homeowners most likely to book, not just browse.
The result
Inquiries arrive from clients who already understand the value of professional design, have a defined project scope, and are comparing designers — not comparing whether to hire one at all.
We had 8,000 Instagram followers and a waiting list of clients who expected discounts. Six months after working with Slash, our inquiries come from homeowners with $80,000–$150,000 budgets who've already seen our portfolio and want to start. The quality of the conversation changed completely.
— Principal Designer, Boutique Interior Design Studio
Our Approach
We don't run generic home improvement ads. Every audience, creative, and funnel is calibrated to attract clients planning projects at your fee level — not homeowners looking for budget options.
Interior design is a visual sale. We structure your campaign creative around your most compelling project photography — sequenced to build desire and establish authority before a prospect ever fills out a form.
We measure what matters to your studio: design consultations booked, project value of inquiries, and conversion rate from inquiry to signed contract. Not impressions. Not follower growth.
What you won't get
Results
Residential Interior Design Studio — New York
A boutique studio averaging $65k per project launched Meta campaigns targeting high-income homeowners in newly purchased properties. Within 90 days, monthly qualified inquiries rose from 3 to 17 — with average project values 40% higher than previous organic leads.
Full-Service Interior Design Firm — Miami
A Miami-based firm running high-end residential and hospitality projects used portfolio-forward Meta campaigns to attract clients planning full primary suite and penthouse redesigns. Cost per qualified consultation dropped to $82 with a 4.3× return on ad spend at the 6-month mark.
The Process
We learn your aesthetic, your ideal client, your project minimums, and what makes your studio different — so campaigns attract the right fit, not just volume.
We map out your audience targeting, creative approach, and landing page structure. Meta for visual-led portfolio campaigns. Google for high-intent search capture. Both working together.
Campaigns go live with your strongest creative assets. We test audiences, creative variants, and landing page copy weekly — cutting what doesn't perform and scaling what does.
Homeowners with real budgets and defined projects start reaching out. Your consultation calendar fills with prospects who already respect your process and your fees.
FAQ
Strong photography significantly improves results, but it doesn't have to be from a dedicated photoshoot. If you have high-quality images from completed projects — even from your website or portfolio — we can work with those. We'll tell you honestly during your strategy session whether your current assets are strong enough to start.
Most studios we work with start between $3,000 and $8,000 per month in ad spend. Given that a single signed project typically covers months of campaign costs, the payback period is short. We'll model this out specifically for your studio during the strategy call.
Through landing page design, copy, and form structure. We frame your consultation as a selective process — not an open door. Prospects who aren't a fit self-select out before they fill in the form. The ones who do reach out have already absorbed your process and your positioning.
Most studios see their first qualified inquiries within the first two to four weeks of launch. Results build over the first three months as we optimise targeting and creative based on what's working. By month four, campaigns are typically running at their most efficient.
Yes — and it works in your favour. A specific aesthetic is an asset, not a limitation. We use it to narrow your audience to homeowners who are drawn to exactly what you offer, which improves lead quality and reduces the cost of acquiring the right client.
Book a free strategy session. We'll look at your studio, your current lead sources, and show you exactly what a campaign built for your market looks like.