Slash builds Meta, Google, and TikTok Ad campaigns specifically for architecture firms. We put your practice in front of high-net-worth landowners, developers, and families who are actively planning a significant project — not just looking for inspiration.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
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Tell us about your practice and a senior strategist will map out exactly how Meta, Google, and TikTok Ads can bring qualified project inquiries to your door — within 24 hours.
What We Do
We build Meta, Google, and TikTok audiences around landowners, developers, and affluent families who show active signals of planning a significant build — not passive browsers scrolling for home inspiration. Every dollar targets people with a real project in motion.
Architecture is a visual and emotional sell. We craft ad creative around your firm's design philosophy — project films, principal interviews, before-and-after sequences — building the conviction that your practice is the right partner for a landmark commission.
We build dedicated landing pages and lead funnels that pre-qualify project scope and budget before the first call. So the conversations you have are with clients who already understand the investment — not people looking for a quote on a kitchen extension.
The Real Problem
Most architecture firms rely entirely on referrals and reputation — a model that produces inconsistent volume and zero control. You can't choose the project type, the budget, or the timeline. You simply take what comes through the door and hope the next one is a fit.
Meanwhile, the market for high-value residential and boutique commercial architecture is more active than ever. Clients with the vision and budget to commission landmark projects exist in every major city. They're searching Google. They're on Instagram. They're making shortlists right now — and if your firm isn't visible, you're not on the list.
The gap most firms ignore
"We get great referrals — but we can't control the volume or the type."
Paid advertising doesn't replace relationships. It gives you a second, controllable channel — one you can dial up when the pipeline is thin, and refine to attract the exact type of project you want more of.
Before Slash, every new commission came through a referral. Now we get direct project inquiries every month from people who found us through ads, already understand our fees, and are ready to start. It's changed how we think about growth entirely.
— Principal, Residential Architecture Studio
Our Approach
Not one-off spikes — a steady, predictable stream of people who are actively planning a project, have the budget to commission a firm like yours, and reached out because of something they saw in your ads.
Our funnels are built to pre-qualify budget expectations before the first conversation. You spend your time with people who know what professional architecture costs — not educating prospects who balk at your first number.
When referrals dry up, you can increase ad spend. When you want more of a specific project type, we tighten the targeting. Paid advertising gives your firm a lever that referrals simply cannot.
What you won't get
Results
Luxury Residential Architecture Firm
A boutique residential practice averaging two referral commissions per quarter engaged Slash to build a direct inquiry channel. Within 90 days, they were receiving 8–12 qualified project inquiries per month from high-net-worth homeowners planning custom builds of $1M+.
Principal-Led Architecture Studio
A two-principal studio specialising in contemporary extensions wanted to attract clients with project budgets above $500K. Slash built targeted paid ad campaigns around that profile — resulting in a 41% increase in consultations and a $480K average project value from ad-sourced clients.
The Process
We learn your firm's specialisation, ideal project type, fee positioning, and target client profile — so every campaign element is built around attracting exactly who you want.
We develop a campaign strategy across Meta, Google, and TikTok, matched to how architecture clients search and decide — then brief the ad creative around your portfolio and design philosophy.
Campaigns go live with structured testing across audiences, placements, and creative. We optimise weekly against qualified inquiry volume — not clicks or impressions.
Once we know what's converting, we scale the winning combinations and build extended retargeting sequences to stay visible across the full length of your clients' decision timelines.
Common Questions
Yes — with the right structure. Architecture decisions aren't made overnight, so our campaigns are built for nurturing: initial awareness ads, retargeting sequences across 90+ days, and funnels that keep your firm top of mind throughout the entire decision window. When the client is ready to appoint, yours is the name they remember.
We typically recommend a minimum of $3,000–$5,000 per month in ad spend to generate meaningful inquiry volume for architecture. Below that, the data takes too long to accumulate and testing is too slow. Given that a single commissioned project can be worth $200K+, the economics work strongly in your favour at that level.
On Google, we target high-intent searches like "residential architect [city]", "luxury custom home architect", and "architect for new build" — signals that a real project is in motion. On Meta, we build audiences around property ownership, household income, planning activity signals, and interest profiles that correlate with high-budget construction decisions.
Absolutely. We build specialisation-specific campaign streams. If you want more luxury residential new builds over $1M, we build that campaign. If you want boutique commercial fit-outs, that's a separate targeting and creative strategy. The goal is always qualified inquiries for the exact project type you want more of.
Most architecture firm clients see their first qualified inquiries within the first 30 days. Meaningful, consistent volume — 6 to 12 qualified leads per month — typically builds between weeks 6 and 10 as we optimise audiences and creative based on real conversion data. Architecture has a longer sales cycle than most industries, so we plan campaigns accordingly.
Book a free strategy session. We'll walk through exactly how Meta, Google, and TikTok Ads can build a consistent inquiry pipeline for your firm — no pitch decks, no fluff.