How much does Slash charge to manage Google Ads, Meta, and TikTok campaigns for your business?

We get this question every week, so we want to answer it plainly: here's exactly what we charge, what you get for each dollar, and how to figure out which package fits your situation. No gatekeeping, no "price on request."

What are the 3 Slash packages, and what does each one cost?

We have 3 standard retainer tiers. The entry point is Search Capture at $1,490/mo, which covers Google Ads management end-to-end. The middle tier — and our most popular package — is Search + Social at $2,490/mo, which adds Meta Ads (Facebook and Instagram) on top of Google. The top tier is Full Funnel at $5,490/mo, which layers in TikTok Ads alongside both Google and Meta. Every tier carries a $990 one-time onboarding fee on top of the monthly retainer.

Here's how the three packages compare side by side:

The retainer covers our management fee — your ad spend sits on top of that, billed directly to your own ad accounts. We don't mark up your media spend and we don't take a percentage of it.

What does the $990 onboarding fee actually cover, and is it worth paying?

The $990 onboarding fee is a one-time charge that covers everything required to get campaigns live from scratch. That includes your strategy kickoff call, full competitor research, ICP (ideal client profile) definition, campaign architecture design, initial creative production (ad copy, static images, or video depending on your tier), custom landing page builds, conversion tracking setup, and CRM or lead routing integration.

For context, most agencies charge $2,000–$5,000 just for campaign setup before the first month's management fee. We've compressed that into $990 because AI-accelerated workflows let us move roughly 10x faster than a traditional agency build. The result is the same quality, done in days rather than weeks.

We look at the onboarding fee as the cost of starting things right. Campaigns built on sloppy architecture tend to waste the first 60 days of ad spend. We'd rather spend 48 hours setting up a tight foundation so your first dollar of media budget is working correctly from day one.

What is actually included in every Slash package — and what do you not need to provide?

Every package is fully done-for-you. You don't need to supply creative assets, write ad copy, build landing pages, configure tracking, or set up your CRM integration. Our team handles all of it inside your own ad accounts — so when you look at your Google Ads dashboard or Meta Business Manager, you'll see our campaigns running directly in your name.

Specifically, every package includes: complete campaign strategy and setup, all ad creative (copy, static images, and video at the higher tiers), custom-built landing pages optimized for your traffic source, lead routing to your CRM or a Google Sheet, ongoing optimization and A/B testing, regular performance reporting, and dedicated account management.

"We earn your business every month. That's why we moved to month-to-month after the first 90 days — the results should speak for themselves, not a contract clause."

What you do need to provide: access to your ad accounts (or we help you create them), your business's value proposition and target client profile, and budget for ad spend. Everything else comes from us.

What is the contract length, and can you leave after the first 3 months?

There's a 3-month initial commitment. That's not an arbitrary lock-in — it's the minimum time required for paid ad campaigns to exit the learning phase and produce reliable data. During the first 30 days, we're gathering signal. By the end of month 2, campaigns usually start hitting consistent performance targets. By month 3, we have enough data to optimize with confidence.

After those initial 3 months, billing moves to month-to-month with no long-term contracts and no cancellation fees. You can pause or stop at any time. You keep everything we've built: your ad accounts, your audiences, your pixel data, your landing pages, and all creative assets. We build inside your accounts — not ours.

Most clients who come in at Search Capture stay well past the 3-month minimum and upgrade to Search + Social once they see consistent Google Ads results and want to add a second acquisition channel.

Who is each Slash tier actually right for, and how should you choose?

The right package depends on where your clients are in their buying journey and how quickly your business can handle inbound volume.

Search Capture ($1,490/mo) is the right starting point if your clients search for your category actively — think "wealth management firm near me," "luxury renovation contractor," or "immigration lawyer Chicago." Google Search captures intent that already exists. If you're not currently running Google Ads or your existing campaigns are underperforming, this tier gets you a professionally managed presence on the highest-intent channel first.

Search + Social ($2,490/mo) is where most of our clients land within 90 days. Adding Meta Ads lets you build audiences, run retargeting funnels, and create demand among people who don't yet know they need you. It's especially effective for high-ticket services — wealth management, dental implants, med spa treatments, and luxury real estate — where visual creative on Facebook and Instagram drives consideration before a prospect ever searches on Google.

Full Funnel ($5,490/mo) adds TikTok Ads with full video production. This tier is right for brands targeting a younger affluent demographic (roughly 28–40) or industries where short-form video builds significant brand trust before conversion — high-end fashion, boutique hotels, luxury automotive, fine jewelry, and similar lifestyle categories. Video ad production is included in the package.

Is there an SEO option, and how does it fit alongside paid campaigns?

Yes. We offer SEO & GEO (Generative Engine Optimization) as an add-on to any paid ads package, starting from $1,990/mo. GEO is specifically about making your business the answer that ChatGPT, Google Gemini, and other AI assistants cite when someone asks for a recommendation in your category.

Paid ads generate leads today. SEO and GEO build visibility that compounds over time and reduces your dependence on ad spend. Businesses that run both typically see their cost-per-acquisition drop 20–40% over 12 months as organic and AI-driven traffic starts supplementing their paid campaigns. We recommend adding this once paid campaigns are stable and generating positive ROI — usually at the 3 to 6 month mark.