How much does Slash charge to manage Google Ads, Meta, and TikTok campaigns for your business?

We get this question every week, so we want to answer it plainly: here's exactly what we charge, what you get for it, and how to think about your budget. No gatekeeping, no "price on request."

What does Slash charge, and what's included?

Slash charges one flat management fee of $4,000 per month, all-inclusive. That single fee covers Google Ads, Meta Ads, and TikTok Ads management, whichever mix your business needs, along with the AI website and SEO/GEO work when those are part of your plan. There are no per-platform add-ons and no separate charges for adding a channel.

Work is delivered in 90-day stages. The first 90 days set up the most important things and the infrastructure: strategy, research, campaign architecture, creative, and (if it's part of your plan) your website. After that, the Slash team keeps building on top, always per a 90-day plan you approve in advance.

Here's the short version of what you're paying for and what sits outside the fee:

The management fee covers our work, your ad spend sits on top of that, billed directly to your own ad accounts. We don't mark up your media spend and we don't take a percentage of it.

Is there a separate onboarding fee on top of the monthly fee?

No. There's no separate onboarding charge. Everything required to get campaigns live from scratch, your strategy kickoff call, full competitor research, ICP (ideal client profile) definition, campaign architecture design, initial creative production, custom landing page builds, conversion tracking setup, and CRM or lead routing integration, is covered inside your $4,000/month fee as part of your first 90-day phase.

We look at that first phase as the cost of starting things right. Campaigns built on sloppy architecture tend to waste the first 60 days of ad spend. We'd rather spend the first days of your plan setting up a tight foundation so your first dollar of media budget is working correctly from day one.

What is actually included in the monthly fee, and what do you not need to provide?

Your plan is fully done-for-you. You don't need to supply creative assets, write ad copy, build landing pages, configure tracking, or set up your CRM integration. Our team handles all of it inside your own ad accounts, so when you look at your Google Ads dashboard or Meta Business Manager, you'll see our campaigns running directly in your name.

Specifically, your $4,000/month fee includes: complete campaign strategy and setup, all ad creative (copy, static images, and video), custom-built landing pages optimized for your traffic source, lead routing to your CRM or a Google Sheet, ongoing optimization and testing, regular performance reporting, and dedicated account management.

"We earn your business every month. That's why billing moves to month-to-month after the first 90 days, the results should speak for themselves, not a contract clause."

What you do need to provide: access to your ad accounts (or we help you create them), your business's value proposition and target client profile, and budget for ad spend. Everything else comes from us.

What is the contract length, and can you leave after the first 3 months?

There's a 3-month initial commitment. That's not an arbitrary lock-in, it's the minimum time required for paid ad campaigns to exit the learning phase and produce reliable data. The first 90 days focus on building the infrastructure and generating the data we need to optimize with confidence.

After those initial 3 months, billing moves to month-to-month with no long-term contracts and no cancellation fees. You can pause or stop at any time. You keep everything we've built: your ad accounts, your audiences, your pixel data, your landing pages, and all creative assets. We build inside your accounts, not ours.

Most clients stay well past the 3-month minimum once they see consistent results and want the Slash team to keep building on the next 90-day plan.

Which platforms does Slash recommend for my business?

Your $4,000/month fee covers whichever mix of Google, Meta, and TikTok makes sense for your business, and the right mix depends on where your clients are in their buying journey.

Google Search is the right starting point if your clients search for your category actively, think "wealth management firm near me," "luxury renovation contractor," or "immigration lawyer Chicago." Google Search captures intent that already exists. If you're not currently running Google Ads or your existing campaigns are underperforming, this is usually where the Slash team starts.

Meta Ads (Facebook and Instagram) let you build audiences, run retargeting funnels, and create demand among people who don't yet know they need you. It's especially effective for high-ticket services, such as wealth management, dental implants, med spa treatments, and luxury real estate, where visual creative drives consideration before a prospect ever searches on Google.

TikTok Ads with video production tends to fit brands targeting a younger affluent demographic (roughly 28 to 40) or industries where short-form video builds significant brand trust before conversion, such as high-end fashion, boutique hotels, luxury automotive, fine jewelry, and similar lifestyle categories.

Because the fee is flat and all-inclusive, there's no extra charge for adding a platform once the Slash team recommends it. We build the plan around your audience, not around which add-ons you've purchased.

Is SEO and GEO included, or a separate cost?

SEO and GEO (Generative Engine Optimization) are included in the same $4,000/month fee when they're part of your plan, not a separate add-on. GEO is specifically about making your business the answer that ChatGPT, Google Gemini, and other AI assistants cite when someone asks for a recommendation in your category.

Paid ads generate leads today. SEO and GEO build visibility that compounds over time and can reduce dependence on ad spend. We typically plan SEO/GEO into a client's roadmap once paid campaigns are stable, as part of a later 90-day phase, the same way we'd plan in a website rebuild or a new channel.