A steady pipeline of qualified HNW investors — without relying on referrals

Slash builds and manages Meta, Google & TikTok Ad campaigns that bring affluent investors directly to your firm — reaching the right people at the moment they're actively looking for an advisor.

4.2×
Average ROAS for wealth management clients
$2.4M
Average AUM of leads generated
34%
Reduction in cost per qualified lead
18
Qualified consultations per month on average

Trusted by leading companies to grow their business

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Results that speak for themselves — and send clients our way

Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.

This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.

Google Ads dashboard showing campaign performance results Google Ads Performance
Meta Ads dashboard showing campaign performance results Meta Ads Performance
TikTok Ads dashboard showing campaign performance results TikTok Ads Performance

See what a wealth management campaign looks like

Get a custom strategy built around your firm's AUM growth targets — no generic playbooks.

  • 30-minute call with a senior strategist
  • Honest assessment of your current marketing
  • A plan built around your AUM growth targets

Everything you need to attract affluent investors

Targeted Audience Architecture

We build custom audiences from income signals, investment behavior, financial life-stage triggers, and lookalike profiles of your best existing clients — so your ads reach the people most likely to become high-value relationships.

Compliant Creative & Copy

Our creative team builds ad messaging that resonates with HNW investors while respecting FINRA and SEC advertising guidelines. No performance guarantees, no misleading claims — just credibility-first content that earns clicks from serious prospects.

Full-Funnel Campaign Management

From awareness to consultation booking — including retargeting sequences that keep your firm in front of warm prospects. We optimize weekly against qualified consultation bookings, not vanity metrics like impressions or click-through rates.

Referrals built your practice. They won't scale it.

Referral-based growth has a ceiling — and most wealth managers hit it sooner than they expect. Your existing clients' social circles are finite. When referrals slow down, so does your pipeline. You have no lever to pull, no way to accelerate, and no predictability around when the next qualified prospect will walk through the door. That's not a growth strategy; it's hoping.

Meanwhile, your competitors are already using digital ads to capture the same affluent prospects you're trying to reach. Business owners approaching a liquidity event, executives five years from retirement, high earners with complex estate planning needs — they're on Google searching for advisors right now. If your firm isn't showing up, a competitor is taking that meeting.

"The average HNW investor researches 3–4 advisors online before booking a single meeting."
Slash transformed our client acquisition. Within 90 days we went from relying entirely on referrals to having a consistent flow of qualified prospects with investable assets above $1M.

— Managing Partner, Boutique Wealth Advisory

What your pipeline looks like after 90 days with Slash

Qualified leads, not just clicks

We set up campaigns to optimize for consultation bookings — actual meetings with prospects who have real investable assets. Not impressions, not click-through rates, not any metric that doesn't show up in your calendar.

Compliance-aware campaigns

Our creative works within financial advertising regulations. No performance promises, no misleading returns language — campaigns your compliance team can approve and your prospects can trust from the first impression.

Exclusive to your market

We limit the number of wealth management clients we take in each geographic market. Once we're working with you, we're not running the same playbook for your direct competitor down the street.

What you won't get

  • No vanity metrics
  • No long-term contracts
  • No templated campaigns

Real outcomes for wealth management businesses

Wealth Management

Independent RIA struggling with a referral plateau — brought in a consistent flow of qualified prospects within 90 days of launch.

4.2×
Return on ad spend in first quarter

Financial Planning

Fee-only planner entering a competitive metro market — scaled from zero digital presence to a full consultation calendar in under 3 months.

22
Qualified consultations per month by month 3
View all case studies →

From first call to first clients

Discovery

We learn your practice, your ideal client profile, and what makes someone the right fit — so we build targeting around your actual ICP, not a generic wealth management persona.

Strategy

A clear ad strategy built around where affluent investors spend time online — including which platforms, which audience segments, and which messages will resonate at each stage.

Execution

Meta, Google, and TikTok campaigns launched, tested, and optimized weekly — with compliance-aware creative and full-funnel retargeting to capture prospects at every stage of the decision cycle.

Results

Qualified consultations appearing in your calendar — not just clicks in a dashboard. Real prospects with real assets, ready to talk.

Frequently asked questions

We recommend a minimum of $5,000–$10,000 per month in ad spend for wealth management. Below that threshold, it's difficult to generate enough data to optimize effectively and hit meaningful consultation volume. Most of our clients start in the $7,500–$15,000 range and scale from there as results compound.
Yes. Our creative team builds campaigns within financial advertising compliance guidelines — no performance guarantees, no misleading return claims, no testimonials that would violate SEC marketing rules. We've worked with RIAs, broker-dealers, and fee-only planners and understand what compliance will and won't approve. We'll typically loop in your compliance officer during the creative review stage.
Most clients see their first qualified consultations within 2–3 weeks of campaign launch. The first 30 days are primarily about gathering data and optimizing. By month 2, most campaigns are hitting a stable lead volume. By month 3, we're refining to hit quality and cost targets. Wealth management has a longer sales cycle than most industries, so we also build retargeting sequences that nurture prospects over 60–90 days.
No. We work on month-to-month agreements. We don't believe in locking clients into contracts — we'd rather earn your business every month by delivering results. That said, paid advertising builds momentum over time, so we typically recommend giving campaigns at least 90 days before drawing conclusions about performance.
We specialize exclusively in high-net-worth client acquisition. That means we've built audiences, creative frameworks, and optimization approaches specifically for wealth managers — not repurposed from e-commerce or B2B SaaS playbooks. We also limit the number of competing firms we take on per market, so our focus stays on growing your practice, not a competitor's.

Ready to grow your wealth management practice?

Book a free strategy session and discover how Meta, Google, and TikTok Ads can deliver a predictable flow of affluent clients.

30-minute call · No obligation · Results-focused