We run Meta, Google, and TikTok Ad campaigns that reach serious property owners at the exact moment they're ready to hand off management. No cold lists. No spray-and-pray. Just qualified owner inquiries, consistently.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
Fill out the form and a senior strategist will reach out within 24 hours to walk you through a custom campaign plan built for your market.
We identify and reach landlords, real estate investors, and multi-property owners who are the right fit for your management model — by location, portfolio size, and investment intent. No guesswork, no wasted spend on renters or first-time buyers.
Property owners are skeptical of PM companies. We build ad creative that leads with proof — occupancy rate data, maintenance response stats, and real client outcomes — so you establish credibility before you ever get on a call with a prospect.
TikTok reaches property investors where they spend time off-platform. We run short-form video campaigns that speak directly to the landlord pain points — tenant headaches, maintenance stress, time cost of self-management — and drive qualified owners straight to your inquiry form.
The property management industry has changed. Tech-forward platforms like Vacasa, Mynd, and a wave of VC-backed competitors are spending aggressively on paid acquisition. They show up everywhere owners look — on Google when they search "property management near me," on Instagram when they're thinking about offloading the headache of self-management, on YouTube while they're watching real estate investment content. If your firm isn't in those moments, you're invisible to a growing segment of the owner market.
Referrals built your portfolio to where it is. But referral growth is slow, unpredictable, and entirely dependent on your existing clients' social networks. The firms that will dominate their markets over the next decade are the ones building a second pipeline — one that works while you sleep, finds owners you'd never meet otherwise, and doesn't dry up when a referral source goes quiet.
We'd relied on word-of-mouth for seven years. Slash built us a campaign that brought in 14 qualified owner inquiries in the first month. Six converted. We added 41 doors in 90 days — more than we'd added in the previous two years combined.
— Founder, Regional Property Management Firm
Our Approach
We don't target "anyone interested in real estate." We build audiences from real behavioral signals: landlord interest groups, property investor communities, multi-unit owner lookalikes, and high-intent Google searches from owners actively seeking management solutions.
Our ad creative leads with the numbers that matter to owners — average occupancy rates, days-to-lease, maintenance response time, and retention stats. By the time a prospect books a call, they already trust you. Conversion rates go up. Sales cycles come down.
We optimize for owner inquiries that fit your minimum door count, your property type preferences, and your geography — not raw lead volume. Your team spends time with real prospects, not tire-kickers filling out every form they see.
What you won't get
Results
Residential Property Management Firm — Phoenix, AZ
A 200-door residential PM firm wanted to reach 400 doors within 12 months. Slash built a paid advertising campaign targeting single-family landlords in their metro area. 41 new owner contracts signed in the first quarter — a record for the business.
Multi-Family Property Management — Atlanta, GA
A multi-family specialist targeting small apartment building owners (4–20 units) was stuck at 340 doors. A 6-month paid campaign generated 97 qualified owner inquiries at $68 average CPL. Portfolio grew 28% without a single additional hire.
The Process
We map your ideal owner — property type, portfolio size, geography, and the triggers that make them ready to hand off management. This shapes every audience and every ad.
We build your Google search campaigns to capture high-intent owner searches, your Meta campaigns to reach landlords and investors who aren't yet looking, and your TikTok campaigns to intercept property owners where they spend time off-platform — before they find a competitor.
Campaigns go live and are optimized weekly — creative tested, audiences refined, bids adjusted. You get a clear view of what's working and what it's costing per qualified lead.
Property owners reach out having already seen your numbers, your reviews, and your track record. Your sales team closes — they don't educate from scratch.
Book a free strategy session. We'll show you exactly how we'd approach owner acquisition in your market — no pitch decks, no fluff.