We run Meta, Google, and TikTok Ads for private clinics, concierge medicine practices, and specialist providers. Our campaigns reach high-income patients who actively choose private care — and position your practice as the definitive answer.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
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Tell us about your practice and a senior strategist will map out exactly how we'd attract more private-pay patients — no obligation, no pitch deck.
What We Do
We reach high-income adults — executives, business owners, and professionals in their 40s and 50s — who are already inclined toward private care. Meta's income and lifestyle signals, combined with Google's intent data, put your practice in front of exactly the right people at exactly the right moment.
Private patients are discerning. A generic ad loses them in seconds. We craft copy and creative that immediately communicates clinical excellence, personalised attention, and the standard of care that justifies the investment — because patients equate marketing quality with care quality.
Getting a click is worthless if the patient doesn't book. We build and optimise the full journey from ad to booked consultation — landing pages, booking flows, and retargeting sequences that convert curious prospects into confirmed appointments.
The Challenge
Practices that rely on insurance networks or word-of-mouth alone hand their growth to systems outside their control. Referral pipelines dry up. Panel caps limit revenue. And the patients most valuable to your practice — those who pay privately, refer others, and return year after year — aren't being reached at all.
Private-pay patients make an active, deliberate choice to seek care outside the standard system. They value same-day access, unhurried appointments, and a physician who knows their full health picture. But they can only choose your practice if they know it exists. That's where paid media changes everything.
The opportunity
High-income adults in your area are searching for private GP practices, specialist clinics, and executive health programmes right now. Google Search alone surfaces tens of thousands of these searches every month. Without a campaign, every one of those searches is a patient choosing a competitor.
Before Slash, virtually all our new patients came through referrals. Within four months of running their campaigns, private-pay enquiries had nearly doubled and we were seeing a completely different calibre of patient — executives, business owners, people who genuinely valued what we offered and didn't push back on fees.
— Founder, Private Medical Practice, London
Our Approach
Every campaign is optimised for patient quality, not just volume. We target the demographic and psychographic profile of your ideal private patient — someone who values premium care, commits to their health, and refers friends and colleagues like themselves.
Google Search captures patients ready to book now. Meta builds awareness among those who will be ready soon. Retargeting keeps you top-of-mind between touchpoints. Together they create a predictable, compounding stream of new patients.
You see exactly what's working: cost per inquiry, conversion rate by channel, consultation bookings, and ROAS. No black boxes. No vanity metrics. Just the numbers that tell you whether your ad spend is translating into revenue.
What you won't get
Results
Concierge Medicine Practice — London
A membership-based GP practice struggling with referral dependency ran paid ad campaigns for 6 months. New private-pay membership enquiries increased by 61%, with a cost per qualified lead of $78. Average new member value: $6,400/year.
Private Orthopaedic & Sports Medicine Clinic
A specialist clinic targeting high-income active adults and weekend warriors. Google Search campaigns captured surgical consultation intent, delivering 24 qualified new-patient enquiries per month at $91 per lead — against a per-consultation value of $1,200+.
The Process
We learn your specialty, your ideal patient profile, your competitive landscape, and what's been tried before. No generic brief — we map out exactly who we're reaching and why.
A full paid media strategy: which platforms, which audience segments, what creative angles, and what the patient journey looks like from ad click to booked consultation.
Campaigns go live with weekly optimisation cycles. We test creative, audiences, and landing page variants — doubling down on what works and cutting what doesn't.
As campaigns mature, we scale what's performing. More patients, lower cost per acquisition, compounding momentum — and full transparency on every pound of ad spend.
Common Questions
Most private practices we work with start between $5,000 and $15,000 per month in ad spend. The right starting point depends on your specialty, the competitive density in your market, and the lifetime value of a new patient. A concierge membership at $6,000/year supports a higher acquisition cost than a one-off consultation. We'll give you a realistic benchmark for your situation on the strategy call — before you commit to anything.
Yes. We don't make clinical claims, guarantees of outcomes, or use patient data in ways that conflict with privacy regulations. All ad copy is written with medical advertising standards in mind — no misleading before-and-after framing, no unsubstantiated efficacy claims. We're experienced working within the constraints of healthcare advertising on Meta, Google, and TikTok, and we'll flag anything that creates compliance risk before it goes live.
Most clients see their first qualified enquiries within the first two to three weeks of going live. Google Search campaigns often generate early momentum quickly because they capture active intent. Meta campaigns typically build over the first 60 to 90 days as the algorithm learns your audience. By month three, most clients have a stable, predictable flow of new patient enquiries — and from there we scale what's working.
We work on a monthly rolling basis with no minimum lock-in. We're confident enough in the results to not need them. That said, paid media builds compounding momentum over time — clients who commit to 3 to 6 months consistently outperform those who stop and start. We'll always give you a straight answer on whether the campaigns are working and where we're headed.
This is exactly where the strategy work matters most. Before we write a single ad, we map out what makes your practice genuinely different — your clinical philosophy, your access model, your team's credentials, your patient experience. Then we build campaign messaging that leads with those differentiators rather than generic claims about "premium care." Private patients are sophisticated enough to see through templated marketing, so we don't use it.
Book a free strategy call. We'll map out exactly how paid media can attract more private-pay patients to your practice — no obligation, no generic pitch.