We run Meta, Google, and TikTok Ad campaigns for mortgage brokers and lenders that capture serious buyers and refinancers at peak intent — and convert them before they ever fill out a Zillow form.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
Fill out the form and a senior strategist will reach out within 24 hours to walk you through exactly what we'd build for your lending business.
01 / What We Do
We identify and reach borrowers actively searching for your specific loan products — jumbo, investment, refinance, self-employed — using Google search intent, Meta behavioral signals, and TikTok's growing high-intent audience that generic mortgage platforms can't replicate.
In a market where every lender leads with rate, we build creative that leads with certainty, speed, and expertise. Ads that set you apart before a borrower ever sees your numbers — so you're not just another rate sheet.
We build landing pages and lead flows that pre-qualify prospects before they hit your pipeline, reduce time-wasters, and increase the percentage of inquiries that convert to funded loans.
The Problem
Most mortgage brokers and lenders spend their marketing budget buying shared leads from aggregator platforms — paying $80 to $200 per lead for a contact who has already submitted their information to five other lenders. The result is a race to the bottom on rate, a low close ratio, and a business that never builds a real pipeline of its own.
The aggregators have locked up generic mortgage search terms. But they haven't locked up your specific expertise: the jumbo lender who closes self-employed borrowers with complex income, the specialist who moves faster than any bank, the broker who actually picks up the phone. That's a positioning a paid media campaign can own — and own cheaply, because no one else is running it.
The borrowers who need specialist lending — jumbo, bridge loans, investment property, non-QM — are not finding their lender on Zillow. They're searching on Google, researching on Meta, and increasingly discovering lenders through TikTok. If your campaigns are there, with the right message, you capture them before anyone else does.
Worth knowing
67% of mortgage searchers contact the first lender they find who answers their specific question.
We were spending $4,000 a month on LendingTree leads and closing maybe two deals. After three months with Slash, we're generating 25 to 30 qualified applications per month from our own campaigns — borrowers who already know who we are when they call. We haven't bought an aggregator lead since.
— Principal Broker, Independent Mortgage Brokerage
Our Approach
Every inquiry that comes through your campaign belongs to you alone. No shared contact forms. No competing calls from five other brokers within the hour. The borrower called you because your ad spoke directly to their situation.
Our clients consistently see 40–55% lower cost per funded loan compared to aggregator platform spend — and close rates 2–3× higher, because pre-qualified owned leads convert at a fundamentally different rate than shared contacts.
No algorithm change, referral relationship change, or competitor price cut takes your pipeline away from you. You own the audience, the creative, and the data. Volume scales with your budget — not with whatever a platform decides to send you.
What you won't get
03 / Results
Regional Mortgage Brokerage
A mid-sized broker targeting jumbo and investment property loans cut their cost per qualified application from $310 to $58 and doubled closed loan volume within 5 months of launching their first owned-media campaign.
Non-QM Specialist Lender
A non-QM lender serving self-employed and high-asset borrowers generated 180% more qualified pre-approval inquiries through Google Ads targeting specialist loan search terms — at 42% lower cost than their previous aggregator spend.
02 / The Process
We learn your loan products, ideal borrower profile, current acquisition costs, and what's worked — or hasn't — in the past.
A clear Google, Meta, and TikTok strategy built around your specific loan types, target borrower profile, and the search terms your best clients actually use.
Campaigns launched, landing pages built, and creative tested weekly. Every element of the funnel is optimized for application quality, not just click volume.
Qualified borrowers reaching out to you — pre-aware, pre-educated, and already convinced you're the right lender before the first conversation.
FAQ
Most mortgage clients see meaningful pipeline results at $5,000–$10,000 per month in ad spend. Jumbo and specialist lending campaigns often start at a higher floor because the audience is narrower and each funded loan is worth significantly more. We'll give you an honest budget recommendation based on your loan type and market before you commit to anything.
We're aware of the advertising compliance requirements that apply to mortgage lenders and brokers, including rate disclosure obligations and fair lending considerations. We don't give legal advice — but we build campaigns that are structured to avoid common compliance triggers, and we work alongside your compliance team if you have one. We've run compliant campaigns for regulated lending businesses before.
Most mortgage clients see their first qualified applications within the first 30 days. The first 60 days are a learning period where we test audiences, refine creative, and optimize landing pages. By month three, the pipeline is typically stable and scalable. Google Search campaigns tend to drive volume faster; Meta and TikTok build brand awareness that compounds over time.
We work on a month-to-month basis after an initial 90-day commitment. Mortgage campaigns need at least 90 days to exit the learning phase and deliver reliable results — any agency promising results in less time is either overpromising or underdelivering. After the initial period, you're free to continue or stop with 30 days' notice.
Most mortgage marketing agencies run generic campaigns optimized for lead volume — not loan quality. We specialize in financial services advertising and optimize for funded loan pipeline value. We don't buy you cheap leads that waste your LOs' time. We build you owned media that delivers pre-qualified borrowers who already understand your process and are ready to move.
Book a free strategy session. We'll show you exactly what a mortgage campaign built around your loan products and borrower profile looks like — no obligation, no pitch decks.