We run ethical, compliant Meta, Google, and TikTok Ads for therapists, counselors, and psychiatry practices — connecting you with people who are actively seeking care and ready to invest in private treatment.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
Fill out the form and a senior strategist will reach out within 24 hours with a free, no-obligation campaign outline built for your practice.
We reach people who are actively searching for a therapist right now — not a cold audience that needs convincing. Using behavioral signals, intent data, and carefully built audience segments, we put your practice in front of people at the precise moment they are ready to take the next step.
Mental health advertising requires a different creative voice — empowering rather than alarming, hopeful rather than fear-driven. Every ad we write and design respects professional ethics, platform guidelines, and the emotional context of the people seeing it. No exploitation, no urgency manipulation, no stigma-reinforcing language.
Getting a click is easy. Getting someone to book an intake call is where most campaigns fail. We build and optimize the full journey from ad to booked appointment — landing pages, intake forms, and follow-up sequences — so more of the right people complete the process and arrive as clients.
Directories like Psychology Today, Zocdoc, and Headway are crowded marketplaces where the person who needs your specific expertise has no reliable way to find you. You're ranked alongside hundreds of other practitioners, differentiated only by a profile photo and a paragraph. Price-sensitive insurance clients dominate. The private-pay clients you want to reach — the ones who will commit to consistent sessions and remain engaged in their care for the long term — rarely find you through those channels.
Paid advertising changes that dynamic entirely. Instead of waiting to be discovered in a crowded directory, your practice appears directly in front of people who are actively looking for exactly what you offer — specific modalities, specialties, or approaches — before they've even landed on a directory page. You control the message, the audience, and the experience they have with your brand from first impression to booked intake.
"The moment someone searches 'CBT therapist near me' or scrolls past an ad that speaks directly to what they're going through — that window of intent is short. We help you be there for it."
Within three months of launching our campaign with Slash, we had built a consistent pipeline of private-pay clients coming in through our own channels for the first time. Our caseload is now full with clients who are engaged, committed, and a genuine fit for our practice's approach. We've completely stopped relying on directories.
— Dr. Rebecca Holloway, Clinical Psychologist & Practice Owner
Our Approach
Meta, Google, and TikTok all have specific policies around health and wellness advertising. We know which audience signals are permissible, which creative approaches pass review, and how to build campaigns that never risk account suspension — protecting both your ad spend and your practice's reputation.
We structure campaigns specifically to attract clients who are choosing to pay privately — people who have made a considered decision to invest in quality care. The result is a higher-value, more committed caseload that doesn't depend on insurance reimbursements to sustain your revenue.
We measure success in booked intakes and new clients — not clicks or impressions. Our campaigns are optimized all the way through the funnel, including the page someone lands on and the form they fill out, so you see real outcomes, not just traffic.
What you won't get
Results
Private Therapy Practice — California
A solo therapist specializing in anxiety and trauma built a waitlist of 24 private-pay clients within 90 days of launch. Cost per booked intake averaged $41 across paid ad campaigns combined.
Group Psychiatry Practice — New York
A five-clinician group practice grew private-pay intake volume by 78% in four months, reducing their dependence on insurance panels and increasing average revenue per client by over $600.
The Process
We learn your specialty, modalities, ideal client profile, and what distinguishes your practice — so every campaign element is specific, not generic.
We design a Meta, Google, and TikTok Ads strategy built around intent signals appropriate for mental health, with messaging that empowers rather than exploits — and passes platform review first time.
Campaigns go live with a full intake funnel in place — landing page, form, and follow-up — optimized weekly based on what's converting to booked appointments.
A steady, predictable flow of qualified private-pay inquiries — so you spend more time with clients and less time worrying about where the next one is coming from.
Book a free strategy session. We'll show you exactly what a campaign for your practice would look like — no pitch decks, no pressure.
Book a Strategy Call30-minute call · No obligation · Compliant, results-focused approach