We build Meta, Google, and TikTok campaigns that reach high-net-worth travellers at the precise moment wanderlust becomes intent — and position your agency as the only logical choice.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
Fill out the form and a senior strategist will reach out within 24 hours with a campaign plan tailored specifically for your agency.
01 / What We Do
We layer household income signals, frequent international travel behaviour, and lookalike audiences from your highest-value past clients — so every ad reaches someone who can genuinely afford what you offer, not just someone who clicked on a beach photo.
Immersive video and carousel ads that convey the intimacy of your expertise — the private camp you know by name, the villa owner you've met, the guide who's been on 200 safaris. Creative that communicates bespoke at scale, not stock imagery and price points.
Landing pages and retargeting sequences engineered for one outcome: a booked consultation with a qualified lead. We connect ad clicks to calendar appointments, not generic contact forms that disappear into inboxes.
The Challenge
Every OTA, cruise line, and five-star hotel brand is competing for the same scroll with nine-figure ad budgets. Independent agencies offering genuinely bespoke, personalised service are fighting for visibility against an industrialised machine — and most are losing not because their product is inferior, but because their advertising is generic. A banner ad showing a hammock and a price point does nothing to communicate the depth of expertise that separates you from Expedia.
The affluent traveller you want — the family planning a once-in-a-decade safari, the couple celebrating a milestone anniversary in the Amalfi, the executive who won't stay anywhere with fewer than 50 thread counts — is not searching for the best deal. They are searching for the right person. Someone who knows. Someone who has been there. Someone they can trust to get it right when the trip costs more than a car.
The gap in the market
"Most luxury travel ads look like everyone else's ads. Yours don't have to."
Before Slash, we were fighting OTAs for scraps. Within four months their campaigns were delivering 14 qualified consultation requests a month — every one of them direct, every one of them with a trip budget above $15,000. We haven't touched an OTA commission in six months.
— Founder, Bespoke Luxury Travel Agency
02 / Our Approach
Full-funnel paid media: awareness campaigns that plant your agency in the minds of affluent travellers months before they are ready to plan, and conversion campaigns that capture them the moment they begin researching. Every stage engineered to produce a booked call, not a brochure download.
We manage every element — ad creative, copy, audience architecture, bidding strategy, and landing-page alignment. So you spend your time on the phone with prospective clients planning life-changing trips, not inside an ads manager.
Monthly reporting shows qualified consultation requests, cost per lead, bookings attributed to campaigns, and total trip value driven. We measure what actually matters to a travel agency: revenue, not reach.
What you won't get
03 / Results
Bespoke Safari Specialist, East Africa
16 qualified consultation requests per month from net-new leads, at an average trip budget of $22,000 — all sourced through paid advertising campaigns. Zero OTA dependency within 90 days.
Private Villa Agency, Mediterranean
3.8× return on ad spend in the first quarter. Cost-per-lead reduced by 41% versus previous campaigns. 4 additional bookings per month averaging $18,500 in trip value.
04 / The Process
We learn your agency, your destination specialities, your ideal client profile, and what has (and hasn't) worked before. No generic brief — a real conversation.
A full-funnel ad strategy — audience architecture, platform mix, creative direction, and landing-page design — built around the affluent traveller segments most likely to book with your agency.
Meta, Google, and TikTok campaigns launched, creative tested, and bids optimised weekly. We handle everything so you stay out of the ads manager and in front of clients.
Qualified travellers contacting your agency directly. Monthly reporting on consultation requests, cost per lead, and bookings attributed — not a dashboard full of impressions.
Questions
Yes — and boutique agencies often perform better than large operators because their audience targeting can be far more specific. An agency specialising in private East Africa safaris can target people who follow conservation organisations, have travelled to sub-Saharan Africa, and sit in high-income brackets. The result is a small, highly qualified audience seeing ads that speak exactly to their aspirations. A generic travel brand can't do that.
On Meta, we layer household income signals (top 10–25% of earners), international travel behaviour data, interests in premium experiences, and lookalike audiences built from your existing high-value clients. On Google, we bid on high-intent search terms — "private safari planner," "bespoke honeymoon travel," "luxury tour operator [destination]" — where the searcher's intent and specificity tells us they are serious and financially capable. We exclude budget travel signals at every stage.
Creative that communicates expertise and exclusivity — not price. Immersive video showing the actual experience (the camp at golden hour, the private villa kitchen stocked before you arrive, the guide you'll meet at the airstrip) consistently outperforms stock travel imagery and promotional copy. On Meta, destination-story carousels that walk a prospect through a full itinerary concept generate high-quality engagement from the right audience. On Google, tightly matched ad copy that echoes the searcher's exact trip type produces the best consultation-booking rates.
Most luxury travel agencies begin receiving qualified consultation requests within the first 30 days. Meaningful volume — typically 10 to 20 qualified requests per month — builds through weeks 4–12 as campaigns are optimised and retargeting audiences accumulate depth. By the 90-day mark, most clients have a clear picture of cost per consultation, conversion rate to booking, and return on ad spend. Campaigns continue improving from there.
We work with agencies from $5,000 per month in ad spend upward. Given average trip values of $15,000–$30,000, even a modest budget can produce a strong return quickly. We will be honest with you on the strategy call if we believe a budget is too low to generate meaningful volume for your specific destinations and client profile — and we will not onboard a client we can't genuinely help.
Book a free 30-minute strategy session. No pitch decks, no fluff — just an honest conversation about what it takes to fill your agency with the right clients.