We run Meta, Google, and TikTok Ads campaigns that put your luxury listings in front of high-net-worth buyers with genuine intent — so every inquiry comes from someone who can actually afford to buy.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
A senior strategist will review your listings and current marketing, then walk you through a tailored paid media plan — no obligation, no pitch deck.
What We Do
We layer wealth indicators, lifestyle signals, and behavioral data on Meta, Google, and TikTok to isolate buyers with liquid capital and genuine purchase intent — not renters browsing on a lunch break. Your ads reach the people who can actually make an offer.
Generic carousel ads do not close luxury sales. We build ad creative around the property experience — the lifestyle, the neighborhood prestige, the architectural details — so buyers self-select before they ever click. Higher quality leads, less time wasted on unserious inquiries.
TikTok's high-net-worth audience is growing fast. We produce scroll-stopping short-form video campaigns that showcase your listings to affluent buyers who aren't yet actively searching — building awareness and driving direct inquiries before competitors even show up.
The Problem
Most luxury agents are addicted to portals. Zillow, Realtor.com, and the rest are comfortable because they are familiar — but when you list on a portal, you hand over your buyer relationship. The platform captures the lead. You become a commodity agent competing on response time, not expertise.
Portal dependency also means the moment a buyer finds your listing, they are immediately shown three competing agents. You paid for the visibility. Someone else gets the call. That is not a marketing strategy — it is a referral fee dressed up as advertising.
And the economics are brutal for luxury. A $10M listing generates a $250K commission. Losing one buyer to a competitor because your marketing was generic is not a rounding error — it is a catastrophic miss.
The reality
76% of luxury buyers begin their property search online — before they ever contact an agent.
Before Slash, 90% of my buyer inquiries came through Zillow — and I was splitting those leads with four other agents. Within 60 days of launching our Meta campaigns, I was generating direct buyer inquiries for my $8M listings at a fraction of the portal cost. I own those relationships now.
— Luxury Residential Agent, Independent Brokerage
Our Approach
We capture high-intent search traffic on Google, layered wealth-signal audiences on Meta, and scroll-stopping video on TikTok. The buyers who reach you are researching specific neighborhoods, specific price ranges, and specific property types — not just browsing for inspiration.
Every inquiry lands in your inbox, not a portal dashboard. No competing agents. No platform taking a cut of your relationship. The buyer knows your name and your listing before they ever speak to you — the dynamic is completely different.
Portal spend resets every cycle. Ad campaigns build data, retargeting audiences, and creative learnings that make each subsequent listing cheaper and faster to market. Your second campaign outperforms your first. Your tenth outperforms your second.
What you won't get
Results
Luxury Residential Brokerage — Los Angeles
A Beverly Hills brokerage with $6M–$18M listings was over-reliant on portal advertising. We launched listing-specific paid ad campaigns targeting affluent buyers in feeder markets (NYC, SF, London). Within 90 days: 34 qualified direct buyer inquiries, 8 booked showings, and 2 closed transactions generating $580K in commissions — at a $14,000 total ad spend.
Independent Luxury Agent — Miami Beach
A single agent representing waterfront properties at $3M–$9M wanted to reduce portal dependency and build a direct buyer pipeline. We built separate funnels per listing, with lifestyle-led creative and dedicated landing pages. Results over 6 months: cost per qualified inquiry dropped from $480 (portal) to $95 (direct), and average time from first inquiry to signed contract dropped by 47%.
The Process
We learn your listings, your ideal buyer profile, your price points, and what marketing you have already tried. No assumptions — we build on what we actually know about your market.
A listing-by-listing paid media plan: which platforms, which audiences, which creative angles, which landing page architecture. Built for qualified buyer intent, not reach.
Meta, Google, and TikTok campaigns launched with dedicated landing pages per listing. We test creative angles weekly and optimize for cost per qualified inquiry — not clicks or impressions.
Qualified buyer inquiries arriving directly to you. No portal intermediary. No competing agents. You own the relationship from the first touchpoint.
FAQ
For luxury residential, we typically recommend a minimum monthly ad spend of $5,000 – $15,000 per active listing. At that level, you generate enough data to optimize quickly and enough impressions among affluent audiences to produce consistent qualified inquiries. Agents with multiple concurrent listings often scale to $25,000–$50,000 per month as campaigns prove themselves. We will never recommend a budget that does not make economic sense for your commission structure.
We are fully aware of the Fair Housing Act requirements and Meta's Special Ad Category restrictions that apply to real estate advertising. Our campaigns are built to comply with all applicable regulations — we do not target by protected characteristics, and we structure audiences in ways that comply with platform policies while still reaching affluent, high-intent buyers. We handle all compliance considerations as part of our standard campaign build.
Most clients see their first qualified inquiries within 2–3 weeks of campaign launch. The first 30 days are a learning period where we test creative angles and audience layers. By the end of month two, campaigns are typically optimized and generating consistent results. Luxury real estate has longer consideration cycles than most industries, so we also build retargeting sequences that keep your listings in front of warm prospects over 30–90 day windows.
We work on a monthly retainer with no long-term lock-in required. We prefer to earn your continued business through results, not contracts. That said, luxury residential campaigns typically compound in performance over time — clients who stay 3–6 months consistently outperform those who treat paid ads as a one-listing experiment. We will be transparent about the performance trajectory from day one.
Most real estate marketing agencies run volume campaigns — designed to generate as many leads as possible at the lowest cost per click. That model fails for luxury because the economics are inverted: you want fewer, better leads, not thousands of unqualified ones. We build campaigns specifically for the high-net-worth buyer persona, with audience architecture, creative positioning, and landing page strategy calibrated for someone considering a $3M–$20M+ purchase. That is a fundamentally different brief, and it requires fundamentally different expertise.
Book a free strategy session. We will review your listings, your current buyer pipeline, and show you exactly what a Slash campaign would look like — no obligation, no pitch deck.