Qualified Intake, Not Raw Volume
We optimize for consultations that convert — prospects with real matters, realistic budgets, and genuine intent. You get fewer junk inquiries and more cases worth taking.
High-value cases from clients who need you — not a directory
We run Meta, Google, and TikTok Ads built specifically for law firms that want a predictable pipeline of qualified consultations — not shared leads from referral networks competing on price.
Trusted by leading companies to grow their business
Real Results
Results that speak for themselves — and send clients our way
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
See what a law firm campaign looks like.
Fill out the form and a senior strategist will reach out within 24 hours to walk you through what a campaign would look like for your practice area, budget, and intake capacity.
- 30-minute call with a senior strategist
- Honest audit of your current client acquisition approach
- A clear campaign plan tailored to your practice area
What We Do
Campaigns built for how clients actually choose a law firm.
Practice-Area Audience Targeting
We build separate campaigns for each practice area — estate planning, commercial litigation, family law, or business advisory. Every ad, audience, and landing page is matched to what that specific prospect is searching for and thinking about.
Bar-Compliant Creative & Copy
We know the advertising rules attorneys operate under. Our creatives lead with outcomes, credentials, and third-party validation — not guarantees or misleading claims. You get compelling ads that build trust without crossing compliance lines.
Intake-Optimized Funnels
From ad click to booked consultation, we optimize every step — landing pages, form length, follow-up sequences, and scheduling friction. No warm lead goes cold because of a broken intake process.
The Problem
Avvo and FindLaw send you leads. They send your competitors the same ones.
Most law firms have built their client pipeline on directory listings and referral networks. The problem isn't that these channels don't work — it's that they commoditize your firm. When a prospect finds you on a legal directory, they're looking at your profile alongside three other attorneys in the same city, same practice area, probably similar credentials. The one who responds fastest or charges least wins.
That's not a sustainable position for a firm that wants to grow on quality, not volume. The firms that escape the directory trap are the ones that create their own demand — reaching prospects before they're comparison shopping, with a message that positions the firm as the obvious choice for their specific situation.
The Opportunity
96% of people researching legal services start with a search engine — not a directory.
That means the majority of your future clients are reachable through paid search and social before they ever land on Avvo or FindLaw. The firms that capture this window own their pipeline.
- Reach prospects before they comparison-shop
- Build firm authority, not directory dependency
- Own exclusive access to your best audiences
We spent years competing on legal directories and wondering why intake felt like a race to the bottom. Slash built us a pipeline that's entirely ours — prospects come in already knowing who we are and why they want us specifically. We're not competing with four other firms on the same lead anymore.
— Managing Partner, boutique estate planning & business advisory firm
Our Approach
Three outcomes we build every campaign around.
Compliance-Aware from Day One
Every piece of creative is reviewed against state bar advertising guidelines before launch. We work within the rules so you never have to worry about a campaign causing a compliance issue.
Market Exclusivity
We don't work with competing firms in the same market and practice area. Your campaigns, your audiences, your pipeline — not shared with a rival down the street.
What you won't get
- Shared lead pools or directory-style listings
- Campaigns that compete on price
- Vanity metrics — impressions, click-through rates, or traffic reports
- Reports that don't connect to actual consultations booked
Results
What law firms see when they get the pipeline right.
Estate Planning & Business Advisory Firm
A six-attorney boutique firm moved off directories entirely within 90 days. Google Ads targeting high-intent estate planning searches delivered 23 qualified consultations in month one — at $87 per booked call.
23
qualified consultations in month one
Commercial Litigation Practice
A regional litigation firm used Meta Ads to reach business owners facing contract disputes. Cost per qualified intake dropped 51% from their prior referral-dependent model, with an average case value of $45,000+.
51%
reduction in cost per qualified intake
The Process
From first call to first consultations
Discovery & Intake Audit
We learn your practice areas, your ideal case profile, what you charge, and how your intake currently works — so we build campaigns that fit your actual capacity.
Campaign Strategy
We map out which platforms, audiences, and practice areas to target first — prioritizing the highest-value case types where paid ads have the clearest ROI for your firm.
Launch & Optimize
Campaigns go live with bar-compliant creative and intake-optimized landing pages. We test and refine weekly — cutting what wastes spend, scaling what books consultations.
Qualified Consultations
Prospects who match your client profile start booking directly — not through a directory, not through a referral network, not shared with competitors. Exclusively yours.
FAQ
Common questions from law firms
Most law firm campaigns we run start between $5,000 and $15,000 per month in ad spend, depending on market competitiveness and practice area. Google Ads for legal keywords can be expensive in competitive cities — we help you focus budget where it actually converts to consultations, not just clicks. We'll give you a realistic estimate before you commit to anything.
Yes. We're familiar with the ABA Model Rules on attorney advertising and the common restrictions across state bars — no guarantees of results, no misleading claims, proper disclaimers, and identification requirements. Every campaign we build is reviewed against these guidelines before going live. That said, you and your firm are ultimately responsible for compliance in your jurisdiction — we treat bar rules as a hard constraint in our creative process, not an afterthought.
Most law firm clients see their first qualified consultations within two to three weeks of campaign launch. Google Ads for high-intent legal searches tend to move fastest. Meta Ads take slightly longer to optimize but often deliver higher case values once the audiences are dialed in. We set realistic milestones at the start — not inflated promises.
We ask for a minimum 90-day initial engagement — enough time to launch, optimize, and show meaningful results. After that, engagements continue month-to-month. We don't lock clients into long contracts because we'd rather earn your business by delivering consultations than by making it difficult to leave.
Directories send the same lead to multiple firms. Referral networks depend on relationships and luck. Our campaigns build a pipeline that belongs entirely to your firm — prospects see your ads, land on your pages, and book with you directly. There's no competition for the same inquiry, no middleman taking a cut, and no dependency on other people's goodwill. You own the channel.
Ready to grow your law practice?
Book a free strategy session. We'll show you exactly what a campaign would look like for your practice area, market, and intake goals — no pitch decks, no fluff.