Exclusive Qualified Prospects
Every lead we generate belongs to you alone. No shared lists, no competing brokers calling the same person. Your prospect's first touchpoint is your brand.
100%
exclusive — never shared leads
Fill your book of business with high-value policyholders
Reach affluent individuals and business owners actively seeking premium coverage — life insurance, commercial liability, specialty lines, and umbrella policies — before they talk to anyone else.
Trusted by leading companies to grow their business
Real Results
Results that speak for themselves — and send clients our way
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
See what an insurance campaign looks like.
A senior strategist will review your agency, your current lead flow, and your target client profile — then show you exactly what a campaign would look like.
- 30-minute call with a senior strategist
- Honest breakdown of your current acquisition costs
- A campaign plan tailored to your lines of business
What We Do
Three ways we grow insurance books of business.
Affluent Policyholder Targeting
We build audiences on Meta, Google, and TikTok that reach individuals and business owners with genuine premium insurance needs — targeting by income, net worth indicators, homeownership, business ownership, and high-value life events. No tire-kickers. No bargain hunters.
Trust-Building Creative
High-net-worth insurance buyers don't respond to generic "get a quote" ads. Our creative establishes your expertise, positions you as a specialist rather than a commodity, and speaks directly to the protection concerns that matter most to affluent clients and business owners.
Multi-Line Cross-Sell Campaigns
Once a client is in the door, the opportunity doesn't stop. We build retargeting sequences that introduce additional lines of business — life, umbrella, specialty — to existing policyholders, increasing revenue per client and deepening the relationship.
The Problem
Buying leads from aggregators? So are your competitors.
The moment you purchase a lead from an aggregator, so do four other brokers. The prospect's phone starts ringing before you even dial. Every conversation becomes a race to the bottom on price — and no one wins that race except the lead vendor. The relationship starts adversarially, conversion rates crater, and the clients you do close have no particular loyalty to you.
Referrals are better, but they're inconsistent and limited by your existing book. Breaking into premium lines — high-value life insurance, specialty coverage for business owners, umbrella policies for HNW individuals — requires reaching people who have never heard of you. That means building your own inbound channel, where qualified prospects come to you already interested, already warmed up, and not simultaneously talking to a dozen other brokers.
The Shift
The affluent insurance buyer researches online before they ever call anyone.
- 70%+ of HNW buyers research advisors online before engaging
- Google captures high-intent searches at the moment of decision
- Meta builds trust before the first conversation even happens
We spent years buying shared leads and wondering why our close rate was so low. Since working with Slash, every inquiry we receive is someone who already knows who we are, what we do, and why we're different. We've stopped competing on price entirely.
— Principal, Specialty Insurance Agency
Our Approach
What you get — and what you won't.
Intent-Matched Targeting
On Google, we capture searches from people actively looking for specialist brokers. On Meta, we reach high-net-worth audiences during life events that trigger insurance decisions.
3.2×
higher close rate vs. purchased lists
Compliance-Aware Creative
We understand the insurance advertising landscape. Our creative and landing pages are built with compliance guardrails in mind — no misleading claims, no platform violations.
Zero
compliance violations across all campaigns
What you won't get
- No purchased lead lists
- No cold call scripts or shared prospects
- No vanity metrics dressed up as results
- No long-term lock-in contracts
03 / Results
Real numbers from insurance campaigns.
Specialty Life Insurance Agency
612 qualified life insurance inquiries in 5 months targeting HNW individuals — generating $4.1M in new annualized premium through paid ad campaigns. Acquisition cost dropped 41% below their previous aggregator spend.
612
qualified life insurance inquiries
Commercial Insurance Brokerage
A mid-size commercial broker targeting business owners scaled from 6 inbound consultations per month to 28 — a 367% increase — while reducing cost per consultation by 38% in the first 90 days.
367%
increase in qualified consultations
02 / The Process
From first call to first clients
Discovery
We learn your agency, your ideal policyholder profile, your lines of business, and what's worked before — so we're not guessing when we build campaigns.
Strategy
A precise ad strategy built around where your target clients spend time online — Google for high-intent searches, Meta for audience-based targeting, and TikTok for reaching affluent younger buyers.
Execution
Campaigns launched, tested, and optimized weekly. Creative rotated. Audiences refined. Landing pages improved. We iterate until the numbers are where they need to be.
Results
Qualified policyholders reaching out to you — not clicks, not impressions. You hear from people who already understand what you do and want to talk.
FAQ
Common questions from insurance agencies.
What budget do I need to get started?
Most insurance agencies we work with start with $5,000–$15,000 per month in ad spend. The right budget depends on your target lines of business and geographic market — we'll give you an honest assessment on your strategy call, not a number designed to maximize our fee.
How do you handle insurance advertising compliance?
We've run compliant insurance campaigns across Meta and Google for years, and we bring the same compliance rigour to TikTok Ads. Our creative avoids prohibited claims, our landing pages meet platform requirements, and we work within your state licensing structure. We're not compliance counsel — we recommend you review final assets — but we know the landscape.
How long until I see results?
Most agencies see qualified inquiries within the first 2–3 weeks of launch. Meaningful volume and a stable cost-per-lead typically settles in by week 6–8 as we optimize. We set realistic expectations upfront and share results weekly — no waiting until end of month to find out what's happening.
Are there long-term contracts?
No. We work month-to-month after an initial 90-day onboarding period (which exists to give campaigns enough time to optimize, not to lock you in). If the results aren't there and we can't fix it, you can walk away. We stay because the work earns it.
How do you differentiate me from every other broker advertising online?
We build campaigns around your specific expertise, your niche, and your positioning — not a generic broker message. Whether you specialize in HNW personal lines, business owners, a particular industry sector, or a specific coverage type, that specificity becomes your competitive advantage in the ad and on the landing page.
Ready to grow your insurance practice?
Book a free strategy session. We'll look at your current acquisition channels, your target policyholder profile, and show you exactly what a campaign built for your agency looks like.