A consistent pipeline of qualified consultations
Not random inquiries — homeowners who have seen your portfolio, self-selected by project type, and confirmed their budget before submitting a form. You show up to consultations already trusted.
Homeowners ready to invest in premium renovations — calling you first.
Slash builds Meta, Google, and TikTok Ad campaigns that reach high-income homeowners before they've shortlisted a contractor — so your phone rings with qualified projects, not time-wasters from lead aggregators.
Trusted by leading companies to grow their business
Real Results
Results that speak for themselves — and send clients our way
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
See what a renovation company campaign looks like.
Fill out the form and a senior strategist will put together a custom campaign outline for your market — at no cost and no obligation.
- 30-minute call with a renovation ads specialist
- Audience strategy tailored to your minimum project size
- Honest assessment of your current lead sources
- A clear paid media plan built for your service area
What We Do
Built specifically for renovation firms that close high-value projects.
High-Income Homeowner Targeting
We layer Meta's household income data with property value signals and homeownership intent to reach the top 20% of earners in your service area — homeowners who have the financial means to approve your actual quotes, not haggle them down.
Portfolio-Driven Creative
Before-and-after sequences, project walkthroughs, and testimonial ads that showcase your craftsmanship on Instagram and Facebook. We build brand authority with cold audiences so they already trust you before they reach out.
Consultation Booking Funnels
Our landing pages pre-qualify every lead by capturing budget range, project scope, and timeline — so your team only speaks to homeowners worth quoting. No more wasted estimates on mismatched budgets.
The Real Problem
Angi and HomeAdvisor sell the same lead to four contractors. Own your leads instead.
Lead aggregators profit by charging you for the same homeowner they've already sold to your three closest competitors. You're in a race to the bottom — responding fastest, discounting hardest, hoping to win a client who's already price-shopping. That's not a business model. It's a treadmill.
The renovation firms pulling ahead right now are the ones running their own ads. They own the relationship from the first impression. They choose exactly who sees their work, what project type they attract, and what budget threshold a prospect must meet before they ever get through. When you control the lead source, you control your pipeline.
The shift happening right now
Premium renovation firms are quietly pulling budget away from lead aggregators and putting it into owned paid media. The ones who move first lock up local mindshare before the market catches on.
- No shared leads — yours exclusively
- Pre-qualified by budget before contact
- Full control over project type and size
We spent three years paying Angi and Houzz for leads we were sharing with every other contractor in town. Six months after switching to Slash, we'd completely replaced that volume with leads that were ours alone — and the average project value more than doubled. We stopped competing on price the day we stopped buying shared leads.
— Owner, Premium Home Renovation Company
Our Approach
What working with Slash actually produces.
Higher average project values
Paid ad leads from high-income audiences consistently close at higher project values than aggregator leads. Our renovation clients average $145k per project — versus $42k from shared lead platforms.
A brand that converts cold audiences
Retargeting keeps your name in front of every website visitor and video viewer while they compare options. When they're ready to pick up the phone, it's your number they dial — not a competitor's.
What you won't get
- Vanity metrics — no reports padded with impressions, reach, or click-through rates
- Campaigns that don't connect to revenue or real appointments
- A junior account manager who set-and-forgets your budget
- Slow fixes — if a campaign isn't converting, we act fast
Results
What renovation firms see when they run their own ads.
Whole-Home Renovation Firm — Pacific Northwest
Replaced Angi entirely within 90 days. Generated 68 qualified consultation requests in the first quarter, with an average stated project budget of $180,000. Closed $2.4M in new contracts from paid media alone.
$2.4M
in contracts from paid media in Q1
Kitchen & Bath Remodeler — Northeast Metro
Cut cost per qualified lead from $310 (Houzz) to $65 (Slash campaigns) while tripling the volume of consultations. Won 22 new projects in the first six months at an average value of $95,000.
4.8×
ROAS at the 6-month mark
The Process
From first call to first booked consultations
Discovery
We learn your minimum project size, ideal client profile, service area, and portfolio. This shapes every targeting and creative decision that follows.
Strategy & Build
We build a campaign architecture across Meta, Google, and TikTok that targets high-income homeowners showing intent signals for your specific project types — kitchens, baths, whole-home, or additions.
Launch & Optimize
Campaigns go live with portfolio-led creatives and pre-qualification funnels. We optimize weekly — testing audiences, ad formats, and landing page copy — to lower cost per consultation continuously.
Qualified Consultations
Pre-qualified homeowners book directly onto your calendar. You arrive knowing their budget, project scope, and timeline — ready to close, not to screen.
Common Questions
What renovation firms ask us before starting
How quickly will we see qualified leads coming in?
Most renovation clients see their first qualified consultation requests within 10–14 days of campaign launch. Google Search campaigns tend to produce intent-driven leads within the first week. Meta campaigns build momentum over 3–4 weeks as the algorithm learns your best-converting audience segments.
We already have a Houzz and Angi presence. Why switch?
You don't have to drop them immediately — but shared lead platforms sell the same homeowner to multiple contractors and rarely filter by budget or project size. Paid media you own means every lead contacts only you, has already seen your portfolio, and has passed a budget threshold before submitting. The quality difference is significant, and the cost per qualified lead is consistently lower over a 6-month horizon.
What budget do we need to start seeing results?
Renovation campaigns typically perform well starting at $5,000–$8,000 per month in ad spend. Below that threshold, the platforms don't have enough data to optimize effectively. We'll recommend a starting budget based on your service area size, minimum project value, and how aggressively you want to scale.
We don't have professional photography or video. Is that a problem?
Not at all. Before-and-after smartphone photos perform extremely well for renovation ads — often better than highly produced creative because they feel authentic. We'll help you build a content brief so you're capturing the right shots on your next project, and we can launch with what you already have in the meantime.
How do you pre-qualify leads so we're not wasting time on wrong-budget inquiries?
Every campaign we run directs traffic to a dedicated landing page with a multi-step form that asks for project type, approximate budget, and preferred timeline before the homeowner submits their details. Anyone below your minimum project threshold is filtered out automatically. You only receive contact details from homeowners who match your criteria.
Ready to book more premium renovation projects?
Book a free strategy session. We'll map out exactly what a paid media campaign looks like for your firm, your service area, and your minimum project size — no pitch deck, no obligation.