Slash builds Meta, Google, and TikTok Ad campaigns for independent fashion brands and premium retailers that put your collections in front of high-income shoppers ready to buy — not bargain hunters waiting for the sale.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
Fill out the form and a senior strategist will reach out within 24 hours to walk you through exactly how we would approach your brand.
01 / What We Do
We build audience layers from income signals, lifestyle data, and in-market purchase intent — so your ads reach buyers who are actively shopping in your price bracket, not casual browsers who balk at your AOV.
Performance creative that never sacrifices aesthetic. We produce ad frameworks — briefs, formats, and sequencing logic — that maintain your visual identity while driving measurable click-throughs and conversions on Meta, Google, and TikTok.
Every new collection drop and seasonal lookbook becomes a structured campaign funnel: awareness to warm audiences, desire-building retargeting, and conversion sequences for in-market buyers — mirroring how fashion consumers actually decide to purchase.
The Problem
The major platforms default to scale. They optimise for clicks, impressions, and cheap conversions — which is exactly the wrong strategy for a brand whose average order value sits north of $300. When you let the algorithm loose on a broad audience, you attract price-sensitive shoppers who drain your retargeting budget, inflate your cost per acquisition, and never come back. Your brand deserves better than that.
Independent and premium fashion labels occupy a fundamentally different market position than fast-fashion giants. Your advantage is curation, quality, and the emotional resonance of the brand — not competitive pricing or volume discounts. The advertising strategy has to reflect that. Broad reach campaigns built for commodity products will erode your brand equity and your margins at the same time.
The Slash Difference
We build campaigns specifically for brands where quality commands a premium — using precision audience targeting, editorial-standard creative briefs, and funnel architecture that filters out bargain hunters before they ever see your ads.
We had tried paid media before and it always felt like it cheapened the brand — wrong customers, wrong message, constant discounting pressure. Slash rebuilt everything from scratch. Within three months we had a genuine direct-to-consumer channel bringing in full-price buyers we had never reached organically. It changed the business.
— Creative Director, Independent Fashion Label, New York
Our Approach
Every campaign is optimised for purchases at your standard price point — not conversions manufactured through promotional codes or markdown pressure. We measure your actual revenue per ad dollar, not blended ROAS inflated by sale events.
Lookalike modelling built from your highest-value existing customers, layered with affluent lifestyle signals and fashion category intent data — producing a steady pipeline of first-time buyers who match your best existing clients.
Post-purchase sequences on Meta that re-engage customers ahead of your next collection drop — turning single-purchase shoppers into loyal brand advocates with significantly higher lifetime value than any acquisition channel alone can produce.
What you won't get
03 / Results
Independent Women's Fashion Label
A New York-based contemporary label grew direct-to-consumer revenue by 5.3× ROAS and cut cost per new customer acquisition by 41% within 90 days — without a single markdown campaign.
Multi-Brand Luxury Boutique
A premium multi-brand retailer added 200+ qualified new shoppers per month with an average order value of $420 — outperforming every previous paid channel by a factor of three.
02 / The Process
We learn your brand positioning, your ideal customer profile, your collection calendar, and the price points and categories that drive your highest-margin revenue.
We design a two-track campaign structure: brand awareness to build aspirational familiarity among affluent style audiences, and performance funnels to capture and convert that demand at full price.
Campaigns go live across Meta, Google, and TikTok with editorial-standard creative briefs and structured A/B testing to identify the formats and messages that drive your highest-value purchases.
Weekly performance reviews feed directly into budget reallocation, audience refinement, and creative iteration — scaling what works and eliminating what attracts the wrong buyers.
FAQ
Not when the campaign is built correctly. The risk of brand dilution comes from running broad, discount-led campaigns to unqualified audiences — which is exactly what we don't do. We design creative briefs that preserve your aesthetic standards and audience targeting that filters for high-income shoppers, so the ads reinforce your positioning rather than undercut it.
With a clean product feed and brand assets in hand, we can have awareness campaigns live within two weeks. We recommend a minimum four-week lead time before a major collection drop so the warm-audience phase has time to build before you push to conversion. We'll map this directly to your seasonal calendar in the first call.
We typically see meaningful ROAS improvements starting at $5,000/month in ad spend. Brands investing $15,000–$50,000/month across Meta, Google Shopping, and TikTok see the most consistent full-price acquisition at scale. We'll give you an honest budget recommendation based on your AOV and acquisition goals in the strategy call.
Yes. We build localised awareness campaigns for boutique foot traffic alongside DTC purchase campaigns — both run from the same Meta, Google, and TikTok accounts with separate campaign objectives and measurement. For brands with both channels, this produces the most complete picture of paid media ROI.
Frequently. We structure DTC campaigns to avoid undercutting wholesale partners — typically by segmenting the product catalogue and geographic targeting. We'll discuss your channel strategy in the discovery call and build a campaign structure that serves your DTC goals without creating channel conflict.
Book a free strategy session. We'll show you exactly how a Meta, Google, and TikTok campaign would work for your brand, your collections, and your price point — no pitch decks, no fluff.