Meta, Google, and TikTok Ads built specifically for fertility clinics — long-cycle, education-led campaigns that meet patients across the 6-month research window and convert them into scheduled consultations and cycle starts.
Trusted by leading companies to grow their business
Fertility marketing is hard for a reason — strict platform restrictions, a 6-month research cycle, deeply personal decisions, and patients who can spot a tone-deaf ad from a mile away. The campaigns we build aren't borrowed from generic healthcare playbooks; they're the product of years of testing what actually moves prepared, emotionally invested patients from awareness to a scheduled consultation.
More than 60% of our new clients come from referrals — clinic directors who saw a peer's new patient flow stabilize and wanted the same.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
Tell us about your clinic and a senior strategist will reach out within 24 hours with a service-line campaign plan calibrated to your patient mix, your physician roster, and your local market.
What We Do
Fertility patients spend 3–9 months researching before they schedule a consultation. We build nurture funnels that meet them at every stage — first awareness, mid-research education, comparison, and final decision — so when they're ready to consult, your clinic is the one they reach out to.
IVF, IUI, egg freezing, and donor programs each speak to different patients with different urgencies and different decision frameworks. We build separate campaigns for each service line — dedicated audiences, dedicated creative, dedicated landing pages — so every consultation request arrives matched to the right care path.
Reproductive health is the most heavily restricted ad category on every platform. We build creative that performs within those rules — physician authority, family-building education, patient experience — without targeting on health-status data or making outcome promises. Campaigns that scale, stay live, and respect patients.
The Real Problem
Most fertility marketing fails the same way — it borrows urgency and promotional tactics from elective-cosmetic playbooks and applies them to one of the most emotional decisions a person ever makes. The patient who is six months into trying to build a family doesn't respond to "limited-time offers" or "consultations starting at." She tunes them out, and the clinic running them looks careless or transactional in the process.
The patient who actually starts a cycle has spent months reading clinic blogs, comparing live birth rates by age, and watching physician interviews on YouTube. She has a spreadsheet. She has narrowed it down to three clinics. She is looking for clinical authority, transparent outcome data, and a tone that treats her like an informed adult making a serious decision. We build campaigns to be the clinic she chooses.
The Short-Cycle Trap
Most fertility ads are optimized against form fills and last-click attribution. The result: spend gets pulled out of awareness and mid-funnel exactly where prepared patients actually decide, and the campaigns slowly stop working.
We had been told for years that fertility marketing didn't really work — that patients found us through OB referrals and word of mouth, and that paid was a leaky bucket. Slash rebuilt our entire approach around a long nurture cycle, and within six months our self-pay IVF starts were up 47% with no change in our referral base. They understood the patient before we did.
— Practice Director, Reproductive Endocrinology Clinic
Our Approach
Long-cycle nurture means a patient who fills out the form has already read your physician bios, watched a webinar, seen your outcome data, and recognized your brand from her research. The consultation isn't a first impression — it's a confirmation. That's why our consultation-to-cycle-start rates run materially higher than the industry baseline.
Patients choose a fertility clinic by choosing a physician they trust to make the right call in a complex, emotional process. Our creative leads with the physicians — credentials, training, philosophy, patient outcomes — because that's what serious patients are actually evaluating in their three-month spreadsheet phase.
We optimize against the metric that matters — cycle starts and revenue per service line — not form fills or impressions. Our attribution accommodates the long lag between first impression and treatment, so weekly optimization decisions actually reflect what's producing patients, not just what's producing clicks.
What you won't get
Results
Independent Fertility Clinic — Boston, MA
Built service-line campaigns for IVF, egg freezing, and donor programs across Meta and Google with a 6-month nurture cadence. Within 8 months, monthly self-pay IVF cycle starts rose from 14 to 27, with a 31% lift in average revenue per new patient driven by increased multi-cycle commitments.
Multi-Physician Reproductive Endocrinology Practice — Chicago, IL
Replaced an agency running short-cycle "fertility lead generation" campaigns with long-cycle, physician-led nurture funnels routed by service line. Cost per qualified consultation dropped 41%, and consultation-to-cycle-start conversion rose from 22% to 39% across all service lines.
The Process
We map your service lines, your physician roster, your patient mix, your competitive landscape, and your ad account compliance posture before any creative is built.
Service-line campaigns across Meta, Google, and TikTok, each layered onto a 6-month nurture cadence — awareness content, mid-research education, comparison assets, and consultation conversion paths.
Campaigns go live with weekly performance reviews. We optimize against scheduled consultations and cycle starts, not form fills — adjusting creative, audiences, and funnel steps as long-cycle data accumulates.
Within 90–120 days, you have a steady stream of qualified consultations and cycle starts, segmented across your service lines and routed to the right physicians with appropriate clinical context.
Common Questions
Most fertility clinic clients start with $10,000–$25,000 per month in ad spend. At that level, you should expect 25–40 qualified new patient consultation requests per month, segmented across IVF, IUI, egg freezing, and donor-program inquiries. We don't work with budgets under $6,000/month — fertility funnels run across a 6-month decision cycle and need real data volume at every stage to optimize against actual cycle starts.
Reproductive health is one of the most restricted ad categories on every major platform — heightened review, narrower targeting, no behavioral retargeting on health-status data, and tight creative restrictions. We build campaigns within those rules from day one: clinic authority, physician credentials, family-building education, and consultation framing rather than outcome promises or targeting based on health condition. We also keep ad accounts compliant so you don't lose your primary account to a policy strike.
Both, but separately. Self-pay IVF patients (~$20k–$30k per cycle) and insurance-covered patients have completely different decision frameworks, urgency, and sensitivities — the same campaign won't speak to both. We build separate funnels for each segment, with appropriate creative, landing pages, and consultation routing. Most clinics over-index on one and miss the other; we build for whichever profile is your actual revenue driver, which is usually a deliberate mix of the two.
Fertility patients spend 3–9 months researching before they choose a clinic. They watch physician interviews, read live birth rate data, compare consultation experiences, and quietly evaluate three or four clinics in parallel. We build long-cycle nurture funnels that meet patients at every stage — first awareness, mid-research, comparison, and final consultation — so the patient encounters your clinic repeatedly through the entire decision, not just at the bottom of the funnel.
First qualified consultation requests typically come in within 3–4 weeks of launch. Cycle starts — the actual revenue moment — follow on the patient's own timeline, often 2–4 months after the consultation as patients work through testing, partner alignment, and financial planning. Campaigns reach full steady-state performance around 90–120 days as we accumulate cycle-level conversion data per service line.
We work on a month-to-month basis after an initial 90-day onboarding period. Fertility campaigns specifically require that 90 days to build service-line funnels, gather data across a long decision cycle, and tune attribution properly. After that, you're not locked in. We keep clinics by delivering scheduled consultations and cycle starts, not by contract terms.
Most agencies running fertility campaigns treat them like generic healthcare lead generation — short-cycle funnels, volume-driven optimization, creative built around urgency. Fertility doesn't work that way. The patient is making one of the most emotional and expensive decisions of her life on a 3–9 month research timeline. We build long-cycle, education-led campaigns that respect how this decision actually gets made, optimized against cycle starts rather than form fills, and we work with one clinic per metro so your campaigns aren't competing with another client's.
Book a free strategy session. We'll show you exactly what a long-cycle fertility campaign for your clinic looks like — no pitch decks, no fluff.