Outcome-led messaging
Your ads speak to the business outcomes your clients care about — revenue growth, operational clarity, risk reduction — not the methodology you use to deliver them. That's the language that converts executives.
Attract decision-makers who need your expertise — and can afford it
We run Meta, Google, and TikTok Ad campaigns that put your consulting firm in front of founders, CEOs, and executives who are actively searching for strategic guidance — and have the budget to act on it.
Trusted by leading companies to grow their business
Real Results
Results that speak for themselves — and send clients our way
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
See what a consulting firm campaign looks like.
Fill out the form and a senior strategist will reach out within 24 hours to walk you through a campaign tailored to your practice.
- 30-minute call with a senior strategist
- Honest assessment of your current pipeline
- A campaign blueprint built around your ideal client profile
- Realistic projections based on your practice area and budget
01 / What We Do
Three campaigns built for consulting firms.
C-Suite & Decision-Maker Targeting
We target by job title, company size, industry vertical, and behavioral signals — so your ads reach founders, CEOs, and COOs who have the authority and budget to hire you. No junior managers, no tire-kickers.
Thought-Leadership Creative
Consulting is an intangible sell. We build ads that lead with insight and specific outcomes — not methodology or credentials — so prospects engage before they even know your name.
Discovery Call Funnels
We build the full funnel from ad to application or booking form, so every prospect who reaches you has already demonstrated genuine intent and understands the level of engagement required.
The Real Problem
Your network got you here. Paid media gets you to the next level.
Most consulting practices are built on referrals. And referrals are great — until they're not. When a key introducer goes quiet, a major client churns, or you want to grow beyond what your existing network can support, the pipeline dries up fast. You can't scale a referral strategy. You can scale a paid media strategy.
The firms that break through the referral ceiling are the ones that build a second, independent channel for new business — one they control, one they can dial up or down, and one that keeps working while they're delivering for existing clients. That's what we build for consultants.
The referral ceiling
When referrals slow, everything slows.
A predictable pipeline of inbound discovery calls changes how you price, pitch, and grow — because you're never selling from scarcity.
- Independent of your existing network
- Consistent month-to-month volume
- Pre-qualified before they reach you
We'd been running on referrals for six years. Slash gave us our first real new-business channel — within 90 days we had more qualified discovery calls booked than in the entire prior year. We've since stopped accepting all of our old referral sources because we simply don't need them.
— Managing Partner, Strategy Consulting Firm
02 / Our Approach
What you get — and what you won't.
Pre-qualified prospects only
We design every funnel to filter out the wrong fit before they reach your calendar. You spend your time on conversations that are genuinely worth having — not educating people on what a consultant even does.
A channel you own
Unlike a referral network, your paid media channel compounds over time. We optimize every week — improving targeting, creative, and conversion rates — so results get better the longer we work together.
What you won't get
- Vanity metrics presented as results
- Impressions reports
- Click-through rate celebrations
- Campaigns that don't connect to qualified discovery calls booked
03 / Results
What consulting firms see with Slash
Strategy & Growth Consultancy
A 6-person strategy firm went from 2–3 referral-dependent inquiries per month to 14 qualified discovery calls in month three — and closed three retainer clients worth $380K in new ARR.
14
qualified discovery calls in month 3
M&A Advisory Practice
An M&A advisory boutique targeting mid-market business owners reduced their cost per qualified conversation from $850 (cold outreach) to $110 with a targeted Google Ads campaign built around exit-readiness intent signals.
$110
cost per qualified conversation
04 / The Process
From first call to first clients
Discovery
We learn your practice area, your ideal client profile, deal size, and what's worked (or hasn't) before. No templates — every strategy starts from your business.
Campaign Strategy
We map out the exact platforms, audiences, ad angles, and funnel structure — including how we'll pre-qualify prospects before they ever reach your calendar.
Launch & Optimize
Campaigns go live, data starts flowing, and we optimize weekly — improving targeting, creative, and conversion rates based on what the numbers actually show.
Scale
Once we've found what works, we scale the winning angles and compound results month over month — turning a new channel into your most reliable source of new business.
05 / FAQ
Questions consulting firms ask us.
Does paid advertising actually work for consulting?
Yes — when it's built correctly. Generic ads fail because they don't speak to the specific pain a senior decision-maker is feeling. We lead with outcomes, target by seniority, and filter for intent. That combination works for high-ticket professional services.
What budget do I need to get started?
Most consulting campaigns perform well starting at $5,000–$8,000 per month in ad spend. We'll tell you honestly if your budget is too low to generate meaningful volume — and we won't take you on if the economics don't make sense for your practice.
How long before I see results?
Most consulting clients see their first qualified discovery calls within the first 30 days. The campaign matures significantly between months 2 and 4 as we optimize targeting and creative based on real performance data.
What if my service is hard to explain in an ad?
That's exactly the creative challenge we're built for. We don't try to explain your methodology in 30 words. We lead with the business outcome and use the landing page and funnel to build understanding before the call.
Do you work with solo consultants or only firms?
Both. We work with independent advisors billing at $500+/hour and boutique firms with 5–20 consultants. The campaign structure differs — but the principles are the same: reach decision-makers, pre-qualify intent, and put qualified conversations on your calendar.
Ready to scale your consulting practice?
Book a free strategy session. We'll show you exactly what a campaign for your practice area looks like — no pitch decks, no fluff.