We run Meta, Google, and TikTok Ads that put your boutique hotel in front of affluent travellers before they land on an OTA — filling rooms at full rate, commission-free.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
A senior strategist will review your property and reach out within 24 hours with a tailored plan — no fluff, no obligation.
01 / What We Do
We build audiences of affluent travellers — frequent flyers, high-income households, luxury lifestyle segments — and reach them on Meta, Google, and TikTok before they open a comparison site. Your ideal guest, before they become someone else's booking.
OTAs show a photo and a star rating. We show the feeling of your property — the architecture, the morning light, the owner-curated details that make guests choose you specifically. Ads built to create desire, not just awareness.
From first impression to confirmed reservation. We combine branded search campaigns, retargeting sequences, and landing page optimisation to turn ad traffic into direct bookings — not OTA referrals that cost you 20%.
02 / The Challenge
Independent boutique hotels are structurally disadvantaged in organic discovery. Booking.com and Expedia dominate the search results page with nine-figure advertising budgets. A traveller searching "design hotel Barcelona" is far more likely to see an OTA listing than your own website — and when they book through that OTA, you lose a quarter of the revenue before a guest even checks in.
The answer is not to compete with OTAs on their turf. It is to intercept your ideal guest earlier in the journey — on Instagram, in their Google search — before they reach a comparison platform. When you own that first impression, you own the booking relationship. No commission. No rate parity constraints. No competing on thumbnail.
15–25%
Average OTA commission on every booking they send you — paid out of your margin, every single time.
Before Slash, 70% of our bookings came through OTAs. Within four months we had cut that to under 40% — and our average booking value went up because guests were coming to us directly instead of choosing on price. The campaigns paid for themselves inside the first 60 days.
— Owner, Boutique Hotel, Lisbon
03 / Our Approach
Our targeting and creative work together to attract travellers who are drawn to your specific property — its character, location, and experience. They arrive with higher expectations, spend more on-property, and leave stronger reviews.
We build your campaigns around your peak windows, shoulder seasons, and off-peak periods. Budget shifts with demand. You fill rooms when it matters most, without wasting spend when occupancy is naturally high.
Every visitor to your site becomes part of a retargeting audience we can re-engage for future stays and special offers. The longer you run, the more powerful your direct channel becomes — independent of OTA algorithm changes.
What you won't get
04 / Results
Design Boutique Hotel · Lisbon
Reduced OTA dependency from 70% to 38% of bookings within four months. Direct booking revenue increased by 62%. Cost per direct booking: $340 vs. $490 OTA commission equivalent.
Adults-Only Boutique Resort · Caribbean
120 qualified booking inquiries in the first month of campaign launch. 4.6× ROAS on retargeting campaigns. Average booking value from ad traffic: $2,800 per stay.
05 / The Process
We learn your property, your ideal guest profile, your booking windows, and how you currently sit relative to OTAs. We map the gaps your direct channel should fill.
We design a full-funnel campaign strategy — branded search, destination intent, Meta visual storytelling, and retargeting — built around your rate structure and peak seasons.
Campaigns go live across Meta, Google, and TikTok. We test creatives, refine audiences, and optimise for direct booking conversions — not clicks or impressions.
Once we know which audiences, creatives, and offers drive direct bookings at your property, we scale spend on what performs and build a retargeting asset for every future season.
06 / FAQ
Most properties see measurable increases in direct booking traffic within the first 30 days. Significant shifts in OTA dependency ratio — down from 60%+ to under 40% — typically take 60 to 90 days as retargeting audiences build and creative testing matures.
No. Campaigns run independently of your OTA relationships. We focus on intercepting guests before they reach OTA platforms — your existing contracts remain unchanged. Over time, as direct volume grows, you have natural leverage to renegotiate OTA terms.
It means we drive ad traffic to your own booking engine — not to OTA listings. This includes branded search campaigns that capture your property name searches and send guests to your site, Meta ads that retarget website visitors with time-sensitive offers, and Google destination-intent ads for travellers actively researching your location.
We work with properties from 15 rooms upward. Boutique scale is actually an advantage in paid social — the specificity and character of a small property makes for stronger creative and more compelling storytelling than a chain hotel ever achieves. The minimum viable ad budget we recommend is $3,000/month.
We provide creative strategy, copy, and art direction. For video and photography assets, we work with what you have and advise on what to capture — or we can coordinate production through our network of hospitality content creators if needed.
Book a free strategy session. We'll show you exactly what a direct-booking campaign looks like for your property — and what it would cost the OTAs to send you the same guests.