We run Meta, Google, and TikTok Ad campaigns that put your inventory in front of high-net-worth buyers who are actively researching their next vehicle — not just browsing. Your sales team talks to fewer people and closes more deals.
Trusted by leading companies to grow their business
Our clients don't just stay — they refer. The numbers we deliver are astronomical compared to industry benchmarks, and no, they don't come from following ad platform playbooks or advice from online gurus. This is a proprietary method built from years of obsessive testing and refinement across hundreds of premium campaigns.
This is why over 60% of our new clients come from referrals. When the results are this clear, our clients do the selling for us.
Google Ads Performance
Meta Ads Performance
TikTok Ads Performance
Get Started
Fill out the form and a senior strategist will reach out within 24 hours with a campaign plan built around your inventory, your market, and your ideal buyer profile.
01 / What We Do
We layer high-income demographics, luxury automotive interest signals, executive job titles, and recent purchase behaviour to reach buyers who have both the financial capacity and genuine intent to acquire within your timeframe — not just enthusiasts browsing from the couch.
We produce ad creative that sells the experience, not just the spec sheet. Dynamic inventory ads, lifestyle video, and model-specific landing pages that reflect the exclusivity of the purchase — so buyers arrive already committed to the experience you offer.
Multi-step qualification forms on Meta surface intent signals before a lead ever reaches your team. Google captures high-intent searches around specific models and competitors. The result: your sales consultants spend their time on warm, pre-qualified appointments.
The Problem
Listing platforms put your $200,000 vehicle next to a $22,000 trade-in. Every comparison is made on price. The buyer who arrives from a listing site has already anchored their expectation to the lowest number on the page — and your sales team spends the appointment defending margin instead of selling the experience.
High-net-worth buyers do not shop that way. They research lifestyle, brand reputation, and the relationship with the dealership before they ever request a showing. Paid media lets you meet them at that moment — before they've visited a competitor, before they've formed a price anchor, and before the decision has been reduced to a commodity comparison.
The shift we create
From price-shopper to experience-buyer
Our campaigns position your dealership as the destination — not the cheapest option. Buyers arrive expecting to pay for the experience because the ads have already framed it that way.
Before Slash, most of our leads came through listing platforms and the conversations always started with price. Now our showroom appointments arrive having already watched our inventory videos, researched the brand, and in several cases pre-selected their configuration. The quality of buyer is completely different — and so is the margin we're holding.
— General Manager, Luxury Automotive Dealership
02 / Our Approach
We measure success on showroom visits and test drives booked — not impressions, click-through rates, or raw lead volume. Every metric we report ties back to the sales pipeline your team is actually working.
New buyer campaigns run alongside conquest targeting — reaching in-market buyers currently considering a competitor — while retargeting nurtures past visitors and past buyers toward their next acquisition. One integrated system, not three disconnected campaigns.
Monthly reports are structured around vehicle sales and revenue attributable to paid media — not a dashboard full of vanity metrics. You always know exactly what your ad spend is returning in real transactions.
What you won't get
03 / Results
Exotic & Supercar Dealership — Southeast US
Launched paid ad campaigns targeting HNW executives and entrepreneurs within 150 miles. Within 90 days: 31 qualified showroom appointments, 11 test drives booked, 6 vehicles sold. Average transaction value: $284,000.
Multi-Brand Luxury Dealership — West Coast
Replaced listing-platform dependency with a direct paid media strategy. Cost per qualified showroom visit dropped from $490 to $162. Test drive booking rate increased 39% within the first campaign quarter.
04 / The Process
We learn your inventory mix, your ideal buyer profile, average transaction values, and what your sales team considers a qualified lead versus a wasted appointment.
We build a full campaign structure across Meta, Google, and TikTok — audience segmentation, creative strategy, landing page plan, and qualification funnel — tailored to your inventory and your market.
Campaigns go live with weekly optimisation cycles. We test creative, refine audience layers, and tighten qualification criteria based on which leads are converting into actual sales.
Monthly reporting tied to showroom visits, test drives, and vehicle sales — not impressions. You know exactly what your ad spend is returning in closed deals.
05 / FAQ
Yes. We build separate campaign structures for new inventory (model-specific, brand-aligned creative) and certified pre-owned (value-focused messaging targeting buyers who want the brand at a considered price point). Both funnels qualify buyers before they reach your team.
We define qualification jointly with your sales manager at onboarding. Typically it means a buyer who has confirmed a specific model of interest, indicated a purchase timeframe within 90 days, and passed the income or credit signal threshold built into the lead form. Your team should never receive a cold contact — only pre-qualified appointment requests.
Most luxury dealerships see meaningful results starting from $8,000–$15,000 per month in ad spend. For exotic and supercar inventory priced above $150,000, we recommend a minimum of $15,000 to generate enough showroom appointment volume to give the campaign room to optimise. We'll give you an honest estimate based on your market before you commit.
Most campaigns generate the first qualified showroom appointment requests within 10–14 days of launch. The first 30 days are a learning phase — we are gathering performance data and tightening the audience. By week six, most dealerships are running at a stable, predictable cost per qualified appointment.
Yes. Conquest campaigns are a core part of our automotive strategy. We use competitive keyword targeting on Google and interest and behaviour layering on Meta to reach buyers who are actively researching competitor brands or visiting competitor sites — and redirect that intent toward your inventory and experience.
Book a free strategy session. We'll review your current lead quality, your market, and show you exactly what a campaign built for your dealership looks like.