This is the long-form answer to the question Slash Media gets asked on almost every intro call: what do you actually build, is it a separate project, and is the quality really as good as a dedicated web shop would deliver? The answer is yes on quality, and no, it's not a separate project: it's included in the same all-inclusive plan as your ad campaigns.
What does Slash actually build in its AI website service?
We build fully custom, hand-coded websites in HTML, CSS, and vanilla JavaScript: no Webflow, no WordPress, no Squarespace. Every build includes custom design (not templates), all copy written by our team, SEO and GEO optimization from day one, mobile responsiveness, schema markup, and conversion tracking setup. The result is a site that loads in under a second, is built for strong Core Web Vitals scores, and is built specifically to convert the traffic you're sending it.
What's not included by default: custom backend development (booking systems, CMS, membership portals), video production, and paid ad campaign management on their own, though all of those can be scoped into your plan when your business needs them. For most SMBs, the core build is exactly what they need. A med spa, dental practice, or wealth management firm doesn't need a complex CMS: they need a site that loads fast, explains their service clearly, and converts visitors into booked appointments or qualified inquiries.
How much does a custom Slash-built website cost in 2026?
There's no separate price. The website is included in Slash's $4,000/month all-inclusive management fee, the same fee that covers your ad campaigns and SEO/GEO work. There's no per-page add-on pricing and no separate invoice for the build. If your business needs a new site or a redesign, it's scoped into one of your 90-day phases rather than quoted as a standalone project.
That's a different model from most web shops, where the site is its own project with its own contract. Folding it into the same monthly fee means one team and one plan covering both the site and the campaigns that drive traffic to it, with no separate negotiation every time something needs to change. See our full offer page for what's included in the $4,000/month plan.
Why does Slash use pure HTML/CSS/JS instead of Webflow or WordPress?
Performance and ownership. Hand-coded sites have no plugin bloat, no CMS runtime overhead, and no third-party dependencies that break on update cycles. This produces fast load times on most pages, and that directly improves your Google Ads Quality Score (lowering your cost-per-click), your SEO rankings, and your AI engine citation rate. WordPress and Webflow are great for DIY editing, but they add significant weight. For a conversion-focused site running paid traffic, clean code wins.
In 2026, AI search engines (ChatGPT, Perplexity, Google AI Overviews) cite pages with schema markup, fast load times, and clear content structure. Our builds include BlogPosting, Service, FAQPage, and BreadcrumbList schema stacks as standard, not as an add-on.
What's the commitment, and is media spend separate?
There's a 3-month initial commitment across your whole plan, website included, and then billing moves to month-to-month. Media spend for any ad campaigns you run is separate from the $4,000/month management fee: it's paid directly to Meta, Google, or TikTok from your own accounts, and typically starts from $2,000 per month depending on your market and goals.
Nothing about the website changes that structure. It's one management fee, one commitment, and one media-spend line for whichever platforms you're running, regardless of whether your plan includes a new site this phase or not.
How does a website build fit into the 90-day plan?
Work is delivered in 90-day stages. If a new site is part of what your business needs, it's typically one of the priorities in the first 90-day phase, alongside strategy, research, and initial campaign setup. The team designs, writes copy for, and builds the site as part of that phase, then moves into ongoing optimization and the next approved 90-day plan.
We don't publish a specific day-count delivery promise for the website on its own, because the right pace depends on your business's scope. What's consistent is the 90-day planning cadence: you'll always know what's being built and when, as part of a plan you approve in advance.
Who is the Slash AI website service actually right for?
Our AI website service is purpose-built for premium service businesses running or planning paid advertising: the kinds of businesses where a single new client is worth real money over time. Med spas, dental practices, wealth management firms, law firms, home renovation contractors, and private healthcare providers are our core clients. The common thread is that these businesses need a site that converts high-intent paid traffic, not a brochure site that looks good in a portfolio.
If you're currently running paid ads and your site has a mediocre conversion rate, a rebuild inside your existing $4,000/month plan is usually the highest-leverage thing the Slash team can prioritize in your next 90-day phase. To see what this looks like for your industry specifically, visit our AI website service page or book a strategy call. And if you're evaluating AI websites more broadly, our post on questions business owners ask about AI websites covers quality, SEO, and ownership in detail. Slash Media, powered by Terrific, builds and ships this exact website system as part of its all-inclusive plan.
People Also Ask
Do I own the code and content when Slash builds my website?
Yes. Your website is covered by your $4,000/month all-inclusive plan, and you own every file at handover: HTML, CSS, JavaScript, images, and all copy. There's no platform license, no recurring per-site fee beyond your plan, and no asking permission to change your own website.
What counts as a revision round?
A revision round is a single feedback cycle: you review the work, send consolidated notes, and we implement changes. We include 3 revision rounds: one on design and copy direction, one after the initial build, and one final polish round before launch. Added pages or features outside the current 90-day plan are scoped into your next phase, not billed as a separate add-on.
Where is the site hosted, and what does it cost?
Hosting is included as part of your plan. If you'd rather manage it yourself, we can deploy to your preferred provider instead: Cloudflare Pages, Netlify, or Vercel are all free for static sites at typical traffic volumes. You keep your own domain in all cases. We never take ownership of it.
Is there a separate invoice for my website?
No. Your website is part of your single $4,000/month invoice alongside your ads and SEO/GEO work. There's a 3-month initial commitment, then month to month, and no separate project bill for the site.
Can I add a booking system, CMS, or custom integration later?
Yes. Booking systems, custom CMS builds, and integrations are scoped into your 90-day plan as part of your monthly fee, not billed as separate add-ons. Most business sites we build don't need a CMS: the conversion architecture doesn't change week to week.
Is there a minimum ad spend required to benefit from the site?
No minimum, though most clients pair the site with active ad spend. Media spend for Google, Meta, or TikTok campaigns is separate from your management fee and typically starts from $2,000 per month, paid directly to the platforms.